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Wearable Technology in the Perception of Young Consumers

Author

Listed:
  • Gregor Bogdan

    (University of Lodz, Faculty of Management, Department of Marketing, Poland, ul. Jana Matejki 22/26, 90-237Łódź)

  • Gwiaździński Emilian

    (University of Lodz, Faculty of Management, Department of Marketing, Poland)

Abstract

The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to broadband Internet are the foundation for the creation of interoperable ecosystems, where wearable technology is responsible for communication often in the relationship between machine to machine and machine to human. The authors researched the level of knowledge about these devices and the degree of their use. It turned out that despite the knowledge of worn devices and relatively positive attitudes, the degree of their use is low. The article is theoretical and empirical.

Suggested Citation

  • Gregor Bogdan & Gwiaździński Emilian, 2020. "Wearable Technology in the Perception of Young Consumers," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 61-76, June.
    • Handle: RePEc:vrs:mosaro:v:36:y:2020:i:2:p:61-76:n:5
    DOI: 10.2478/minib-2020-0017
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    wearables technologies; digital transformation; young consumers;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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