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The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study

Author

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  • Dziewanowska Katarzyna

    (Wydział Zarządzania, Uniwersytet Warszawski, Ul. Szturmowa 1/3, 02-678 Warszawa, Poland)

  • Kacprzak Agnieszka

    (Wydział Zarządzania, Uniwersytet Warszawski, Ul. Szturmowa 1/3, 02-678 Warszawa, Poland)

Abstract

The objective of this paper is to investigate the impact of students’ engagement in value co-creation on the perception of online learning experience and the effect of online learning experience on student satisfaction. The research method was a survey conducted on a sample of 532 respondents from a public business school. The findings show that increased students’ engagement in value co-creation results in their improved perception of e-learning experience, which in turn influences student satisfaction. Thus, in order to facilitate the engagement of students in the value co-creation process, it is imperative to optimise the quality of dialogue, enhance the availability of pertinent information, promote intellectual stimulation, increase participation in scholarly pursuits, and foster opportunities for inter-student interactions. The study also complements the current body of knowledge on value co-creation in higher education with an online context.

Suggested Citation

  • Dziewanowska Katarzyna & Kacprzak Agnieszka, 2023. "The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 61-80, June.
    • Handle: RePEc:vrs:mosaro:v:28:y:2023:i:2:p:61-80:n:1
    DOI: 10.2478/minib-2023-0010
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    References listed on IDEAS

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    More about this item

    Keywords

    value co-creation; e-learning; satisfaction; higher education; współtworzenie wartości; e-learning; zadowolenie; szkolnictwo wyższe;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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