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Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions

Author

Listed:
  • Redler Joern

    (School of Business, Mainz University of Applied Sciences, Lucy-Hillebrand-Straße 2, 55128 Mainz, Germany)

  • Morschheuser Petra

    (Department for Business Studies, Baden-Wuerttemberg Cooperative State University Mosbach, Arnold-Janssen-Straße 9-13,74821 Mosbach, Germany)

Abstract

Monitoring the reputation of Higher Education Institutions is a key challenge. Despite decades of research and theory in Higher Education marketing addressing this issue, a definitive method for capturing and monitoring reputation of such institutions has yet to emerge. This paper argues that research into a theoretically sound method for capturing and monitoring the reputation of Higher Education Institutions has stalled due to three significant obstacles: (a) the complexity of defining the construct of reputation itself, (b) ongoing disputes regarding the appropriate methods of measurement for the constructs of reputation, (c) insufficient tailoring of the construct of reputation to the distinctive nature of Higher Education Institutions.

Suggested Citation

  • Redler Joern & Morschheuser Petra, 2024. "Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions," Marketing of Scientific and Research Organizations, Sciendo, vol. 52(2), pages 26-45.
    • Handle: RePEc:vrs:mosaro:v:51:y:2024:i:2:p:26-45:n:1002
    DOI: 10.2478/minib-2024-0008
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    References listed on IDEAS

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    1. Dennis B. Bromley, 2002. "An Examination of Issues That Complicate the Concept of Reputation in Business Studies," International Studies of Management & Organization, Taylor & Francis Journals, vol. 32(3), pages 65-81, January.
    2. Mark Eisenegger, 2009. "Trust and reputation in the age of globalisation," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 11-22, Springer.
    3. Plewa, Carolin & Ho, Joanne & Conduit, Jodie & Karpen, Ingo O., 2016. "Reputation in higher education: A fuzzy set analysis of resource configurations," Journal of Business Research, Elsevier, vol. 69(8), pages 3087-3095.
    4. James Agarwal & Oleksiy Osiyevskyy & Percy Marquina, 2015. "Erratum to: Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes," Journal of Business Ethics, Springer, vol. 130(2), pages 507-507, August.
    5. Hayagreeva Rao, 1994. "The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912," Strategic Management Journal, Wiley Blackwell, vol. 15(S1), pages 29-44, December.
    6. James Agarwal & Oleksiy Osiyevskyy & Percy Feldman, 2015. "Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes," Journal of Business Ethics, Springer, vol. 130(2), pages 485-506, August.
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    More about this item

    Keywords

    reputation; higher education; measurement; monitoring systems; higher education management; reputacja; szkolnictwo wyższe; pomiar; systemy monitorowania; zarządzanie szkolnictwem wyższym;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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