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Political and Legal Conditions of Marketing Activity of Businesses in the European Market

Author

Listed:
  • Komor Marcin

    (Department of Marketing, Faculty of Management, University of Economics in Katowice, Katowice, Poland)

Abstract

The article tackles the political and legal environment within the borders of the European Union (EU) member states. Determinants of the political and legal environment of the European market were identified on two levels: (1) the framework, i.e. supranational European political and legal conditions; (2) the classical political and legal environment of the EU member states. Afterwards, an analysis of individual factors of the political and legal environment in the aforementioned levels was performed. Four legal areas in the EU states were demonstrated: Roman, Anglo-Saxon, Germanic and mixed; three jurisdictional systems were identified: case law, continental and Scandinavian law; and the legal framework of the Union was found to consist of primary legislation, secondary legislation and adjudications of the Court of Justice of the EU. The problem of excessive duration of the administrative procedures, untimeliness and incomplete transposition of directives into the national law of the member states was discussed. It was also brought to attention that the diversity of laws and taxes is still a significant barrier to foreign operations of businesses in the EU internal market. It was also indicated that the integration of European law enables economic entities to perform marketing activities in the European market in the form of a representative office or a foreign branch without legal entity. Finally, it was stated that the factors of the political and legal environment are significantly unified in the supranational environment, while in the classical environment, there are some differences among the EU countries, but they allow for the use of unified marketing concepts, e.g. the concept of euromarketing.

Suggested Citation

  • Komor Marcin, 2022. "Political and Legal Conditions of Marketing Activity of Businesses in the European Market," Marketing of Scientific and Research Organizations, Sciendo, vol. 44(2), pages 1-20, June.
    • Handle: RePEc:vrs:mosaro:v:44:y:2022:i:2:p:1-20:n:6
    DOI: 10.2478/minib-2022-0006
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    References listed on IDEAS

    as
    1. Li, Huijing & Li, Hong & Lu, Lei & Theocharides, George & Xiong, Xiong, 2020. "Macro disagreement and international options markets," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 65(C).
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    More about this item

    Keywords

    political and legal environment; European Union conditioning; euromarketing; international marketing; internationalization;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • F15 - International Economics - - Trade - - - Economic Integration

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