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The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility

Author

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  • Pabian Angelika M.

    (University of Silesia in Katowice, Ul. Bankowa 11, 40-007Katowice)

Abstract

The evolution in the sector set new tasks for Higher Education Institutions (HEIs)*, where — in addition to educational activity — their cooperation with other entities is assumed, which will make it possible to take up contemporary challenges. One of these is University Social Responsibility (USR)*, the popularity of which is growing; however, this area is not sufficiently recognized in the relevant literature. This fact was an important premise for undertaking research to assess the current state of the higher education sector in the context of the implementation of the concept of social responsibility. The purpose of the paper is to show students’ opinions on the implementation of USR by HEIs and their knowledge of SR. The author’s intention is to present the results of her own research. The material obtained in the course of the survey showed that the symptoms of the adaptation of the concept of Social Responsibility (SR)* to HEI management were identified, but the degree of their involvement in this area is insufficient, as is the level of students’ knowledge in the field of SR. The exploratory research referred to in this article is an introduction to a broader scope of research.

Suggested Citation

  • Pabian Angelika M., 2021. "The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility," Marketing of Scientific and Research Organizations, Sciendo, vol. 39(1), pages 1-24, March.
    • Handle: RePEc:vrs:mosaro:v:39:y:2021:i:1:p:1-24:n:4
    DOI: 10.2478/minib-2021-0001
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    More about this item

    Keywords

    CSR; SR; USR; Declaration of University Social Responsibility; academic values; market orientation of the higher education sector;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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