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Motives for and Barriers to the Use of Electric Moped Scooter Sharing Services

Author

Listed:
  • Bartkowiak Paweł

    (Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań)

  • Michalak Szymon

    (Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań)

  • Młodzik Maciej

    (Piasecki University of Physical Education in Poznań, Królowej Jadwigi 27/39, 61-871 Poznań)

Abstract

In line with the concept of sustainable development, changes in various forms of urban transport have been observed over the past few years, and the implementation of low-emission transport solutions is becoming a priority for local government. One of the key changes observed worldwide taking place on the urban transport market is the dynamic development of various forms of shared micro-mobility. One of these forms are electric moped scooter sharing services and despite their rapid growth in popularity, the existing research contributions on determinants of the use of this micro-mobility mode are limited to only a few studies. The goal of this paper is to advance knowledge regarding the motives and barriers to the use of electric moped scooter sharing services. The paper discusses the results of a study that was carried out in 2021 on a sample of 352 Polish users of electric moped scooter sharing services. The most important reasons for using these services included the convenience of this mobility mode and no city parking costs. The biggest barriers in choosing this micro-mobility mode for Polish consumers were those related to the safety of use.

Suggested Citation

  • Bartkowiak Paweł & Michalak Szymon & Młodzik Maciej, 2021. "Motives for and Barriers to the Use of Electric Moped Scooter Sharing Services," Marketing of Scientific and Research Organizations, Sciendo, vol. 42(4), pages 17-34, December.
    • Handle: RePEc:vrs:mosaro:v:42:y:2021:i:4:p:17-34:n:2
    DOI: 10.2478/minib-2021-0019
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    References listed on IDEAS

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    1. Sanders, Rebecca L. & Branion-Calles, Michael & Nelson, Trisalyn A., 2020. "To scoot or not to scoot: Findings from a recent survey about the benefits and barriers of using E-scooters for riders and non-riders," Transportation Research Part A: Policy and Practice, Elsevier, vol. 139(C), pages 217-227.
    2. Cláudia A. Soares Machado & Nicolas Patrick Marie De Salles Hue & Fernando Tobal Berssaneti & José Alberto Quintanilha, 2018. "An Overview of Shared Mobility," Sustainability, MDPI, vol. 10(12), pages 1-21, November.
    3. Álvaro Aguilera-García & Juan Gomez & Natalia Sobrino & Juan José Vinagre Díaz, 2021. "Moped Scooter Sharing: Citizens’ Perceptions, Users’ Behavior, and Implications for Urban Mobility," Sustainability, MDPI, vol. 13(12), pages 1-26, June.
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    More about this item

    Keywords

    shared micro-mobility; shared mobility; moped scooter-sharing; motives; consumer behavior; transport; consumer innovativeness;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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