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Sales response modeling: Gains in efficiency from system estimation

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  • Bolton, Ruth N.

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  • Bolton, Ruth N., 1989. "Sales response modeling: Gains in efficiency from system estimation," Journal of Business Research, Elsevier, vol. 18(2), pages 107-125, March.
    • Handle: RePEc:eee:jbrese:v:18:y:1989:i:2:p:107-125
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    Cited by:

    1. Dewani, Prem Prakash & Sinha, Piyush Kumar & Mathur, Sameer, 2016. "Role of gratitude and obligation in long term customer relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 143-156.

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