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Strategic studies in Markstrat

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  • Gatignon, Hubert

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  • Gatignon, Hubert, 1987. "Strategic studies in Markstrat," Journal of Business Research, Elsevier, vol. 15(6), pages 469-480, December.
    • Handle: RePEc:eee:jbrese:v:15:y:1987:i:6:p:469-480
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    Cited by:

    1. Lim, Lewis K.S., 2013. "Mapping competitive prediction capability: Construct conceptualization and performance payoffs," Journal of Business Research, Elsevier, vol. 66(9), pages 1576-1586.
    2. Wierenga, Berend, 2011. "Managerial decision making in marketing: The next research frontier," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 89-101.
    3. Gerrit H. van Bruggen & Ale Smidts & Berend Wierenga, 1998. "Improving Decision Making by Means of a Marketing Decision Support System," Management Science, INFORMS, vol. 44(5), pages 645-658, May.

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