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Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers

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  • Koh, Anthony C.
  • Robicheaux, Robert A.

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  • Koh, Anthony C. & Robicheaux, Robert A., 1988. "Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers," Journal of Business Research, Elsevier, vol. 17(3), pages 249-258, November.
    • Handle: RePEc:eee:jbrese:v:17:y:1988:i:3:p:249-258
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    Citations

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    Cited by:

    1. Hagen, James M. & Santos, Carlos A., 1999. "Analysis of the Global Competitiveness of Northeastern Food Firms: Experience and Interest in Foreign Activity," Research Bulletins 122678, Cornell University, Department of Applied Economics and Management.
    2. Leonidou, Leonidas C. & Katsikeas, Constantine S., 2010. "Integrative assessment of exporting research articles in business journals during the period 1960-2007," Journal of Business Research, Elsevier, vol. 63(8), pages 879-887, August.
    3. Valenzuela, Ana, 2001. "Explaining export regional involvement through marketing strategy : the case of Spanish companies exporting to Latin America," DEE - Working Papers. Business Economics. WB wb012609, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    4. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
    5. Sinha, Avik, 2015. "Conceptualizing Service Export Price Optimization," MPRA Paper 102264, University Library of Munich, Germany, revised 2015.
    6. Saad Dubayyan Alshammari & Rabiul Islam, 2014. "Impact Of The Antecedent Factors On The Performance Of Malaysian Export Companies," American Journal of Economics and Business Administration, Science Publications, vol. 6(2), pages 89-99, August.
    7. Tesar, George & Moini, A. H., 1998. "Longitudinal study of exporters and nonexporters: A focus on smaller manufacturing enterprises," International Business Review, Elsevier, vol. 7(3), pages 291-313, June.
    8. Pham, Hanh Song Thi & Petersen, Bent, 2021. "The bargaining power, value capture, and export performance of Vietnamese manufacturers in global value chains," International Business Review, Elsevier, vol. 30(6).
    9. Peter G. P. Walters & Saeed Samiee, 1991. "A Model for Assessing Performance in Small U.S. Exporting Firms," Entrepreneurship Theory and Practice, , vol. 15(2), pages 33-50, January.
    10. Sahin, M. & Nijkamp, P. & Rietdijk, M., 2009. "Cultural Diversity and Urban Innovativeness: Personal and Business Characteristics of Urban Migrant Entrepreneurs," Serie Research Memoranda 0033, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    11. Parhizkar, Omid & Miller, Chad R. & Smith, Robert L., 2010. "Private sector development implications of the export performance determinants of U.S. small-medium forest enterprises to Mexico, Europe, and Asia," Forest Policy and Economics, Elsevier, vol. 12(5), pages 387-396, June.

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