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Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries

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  • Darling, John R.
  • Arnold, Danny R.

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  • Darling, John R. & Arnold, Danny R., 1988. "Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries," Journal of Business Research, Elsevier, vol. 17(3), pages 237-248, November.
    • Handle: RePEc:eee:jbrese:v:17:y:1988:i:3:p:237-248
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    Cited by:

    1. Alejando Zegarra SaldaÃ’a & Corina Negru, 2005. "A model of the moderating effects of prior knowledge, level of education and income level on the use of extrinsic quality cues on consumers' quality assessments," Investigación & Desarrollo, Universidad Privada Boliviana, vol. 1(1), pages 121-128.
    2. Javalgi, Rajshekhar G. & Khare, Virginie Pioche & Gross, Andrew C. & Scherer, Robert F., 2005. "An application of the consumer ethnocentrism model to French consumers," International Business Review, Elsevier, vol. 14(3), pages 325-344, June.

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