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Content
August 1985, Volume 13, Issue 4
June 1985, Volume 13, Issue 3
- 195-206 Using self-congruity and ideal congruity to predict purchase motivation
by Sirgy, M. Joseph
- 207-221 Risk perception: Evidence of an interactive process
by Blaylock, Bruce K.
- 223-234 Dual consciousness and altered states: Implications for consumer research
by Hirschman, Elizabeth C.
- 235-246 Disconfirmation processes and consumer evaluations in product usage
by Oliver, Richard L. & Bearden, William O.
- 247-257 Transfer function analysis of the relationship between advertising and sales: A synthesis of prior research
by Moriarty, Mark M.
- 259-265 On cash demands, dividend yields, and the CAPM
by Schnabel, Jacques A.
- 267-282 Financial planning for savings and loan institutions--A new challenge
by Lam, Chun H. & Karwan, Kirk R.
- 283-284 Labor relations : David A. Dilts and Clarence R. Deitsch. New York, Macmillan Publishing Company. 1981, pp. XV, 476. $25.95
by Glyn Williams, C.
April 1985, Volume 13, Issue 2
- 107-121 Industrial firms' new product strategies
by Cooper, Robert G.
- 123-138 Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence
by Ford, Neil M. & Churchill, Gilbert Jr. & Walker, Orville Jr.
- 139-151 Retailing without stores: An examination of catalog shoppers
by Lumpkin, James R. & Hawes, Jon M.
- 153-162 Uninformed response rates in survey research: New evidence
by Schneider, Kenneth C.
- 163-176 Parental and teenage child influences in family decision making
by Belch, George E. & Belch, Michael A. & Ceresino, Gayle
- 177-185 Developing organizational buying theory: A small sample perspective
by Wilson, David T.
- 187-193 Inflation forecasts, the expected real rate and information efficiency
by Leonard, David C. & Solt, Michael E.
February 1985, Volume 13, Issue 1
- 1-2 Special section on organizational buying behavior: An introduction
by Moller, K. E. Kristian
- 3-17 Research strategies in analyzing the organizational buying process
by Moller, K. E. Kristian
- 19-33 Strategy formulation and implementation during purchasing of production materials
by DeRijcke, Jacques & Faes, Wouter & Vollering, Jan
- 35-48 An interaction approach to organizational buying behavior
by Campbell, N. C. G.
- 49-60 Factors influencing buyer-seller relationships in the market for high-technology products
by Parkinson, S. T.
- 61-69 Evaluating measures through data quantification: Applying dual scaling to an advertising copytest
by Franke, George R.
- 71-75 Questionnaire item omission as a function of within-group question position
by Dickinson, John R. & Kirzner, Eric
- 77-85 Social power bases of marketing executives: The relationship with organizational climate
by McDaniel, Stephen W. & Futrell, Charles M. & Parasuraman, A.
- 87-95 International portfolio construction
by Madura, Jeff
- 97-106 Using decision-systems analysis to formalize product development processes
by Ronkainen, Ilkka A.
December 1984, Volume 12, Issue 4
- 407-424 Financial profiles and the disclosure of expenditures for socially responsible purposes
by Mills, Dixie L. & Gardner, Mona J.
- 425-436 Parameter nonstationarity in retail choice models
by Ghosh, Avijit
- 437-462 Statistical conclusion validity in experimental designs used in business research
by Milligan, Glenn W. & McFillen, James M.
- 463-479 Electric utility returns and the market model
by Beedles, William L.
- 481-491 Financial determinants of systematic risk in real estate investment trusts
by Patel, Raman C. & Olsen, Robert A.
- 493-503 A longitudinal test of price effects on brand choice behavior
by Motes, William H. & Castleberry, Stephen B. & Motes, Susan G.
- 505-516 Random coefficient and errors-in-variables models for beta estimates: Methods and applications
by Lee, Cheng F.
- 517-519 Economic decisions under inflation: The impact of accounting measurement errors : Stephen M. Cross Jai Press, Greenwich, Conn., 1982, xii, 158 pp
by Morris, Michael H.
September 1984, Volume 12, Issue 3
- 271-272 Introduction to special section on causal modeling
by Darden, William R.
- 273-296 Issues in fitting theoretical and measurement models in marketing
by Darden, William R. & Carlson, S. Michael & Hampton, Ronald D.
- 297-308 The use of incremental goodness of fit indices in structural equation models in marketing research
by Sawyer, Alan G. & Page, Thomas Jr.
- 309-318 Nested model comparison with structural equation approaches
by Cagli, Ugur
- 319-336 Using simultaneous latent structure models to analyze group differences: Exploratory analysis of buying style items
by Clogg, Clifford C. & Munch, James M.
- 337-352 Unidimensional measurement and structural equation models with latent variables
by Danes, Jeffrey E. & Mann, O. Karl
- 353-361 Measures of brand attitude: Are cognitive structure approaches really needed?
by Gresham, Larry G. & Bush, Alan J. & Davis, Robert A.
- 363-375 International bank lending: Political risk and portfolio diversification
by Conybeare, John A.
- 377-391 Comparative evaluation of empirical response functions in sales management decision making
by LaForge, Raymond W. & Cravens, David W. & Ranney, Gipsie B.
- 393-402 An application of logit analysis to prediction of merger targets
by Dietrich, J. Kimball & Sorensen, Eric
- 403-406 A survey of present practices in recognizing revenues, expenses, gains, and losses : Henry R. Jaenicke, Financial accounting standards board, Stamford, Connecticut, 1981, 165 pages
by Bazley, John D.
June 1984, Volume 12, Issue 2
- 137-140 Special issue on export/import strategies: An introduction
by Ronkainen, Ilkka A.
- 141-157 Information acquisition and export entry decisions in small firms
by Reid, Stan
- 159-168 An experience curve explanation of export expansion
by Ursic, Michael L. & Czinkota, Michael R.
- 169-182 Model of management learning styles as a predictor of export behavior and performance
by Sood, James H. & Adams, Patrick
- 183-194 Technology profiles and export marketing strategies
by Suzman, Cedric L. & Wortzel, Lawrence H.
- 195-208 Differences among exporting firms based on their degree of internationalization
by Cavusgil, S. Tamer
- 209-225 Exports in the strategy of multinational enterprises
by Buckley, Peter J. & Pearce, Robert D.
- 227-240 Product acceptance by middleman in export channels
by Angelmar, Reinhard & Pras, Bernard
- 241-255 The anatomy of the Korean general trading company
by Cho, Dong Sung
- 257-270 Countertrade: Forms, motives, pitfalls, and negotiation requisites
by Khoury, Sarkis J.
March 1984, Volume 12, Issue 1
- 1-3 Special section on marketing management in less-developed countries: Introduction
by Kaynak, Erdener & Samli, A. Coskun
- 5-18 Marketing practices in less-development countries
by Samli, A. Coskun & Kaynak, Erdener
- 19-34 Intergeneration differences in consumer behavior: Some evidence from a Developing Country
by Dholakia, Ruby Roy
- 35-50 Transfer of management knowhow to developing countries: An empirical investigation
by Tamer Cavusgil, S. & Yavas, Ugur
- 51-61 Adapting consumer products to lesser-developed markets
by Still, Richard R. & Hill, John S.
- 63-74 Perceived buyer satisfaction and selling pressure versus pricing policy: A comparative study of retailers in ten developing countries
by Jacobs, Lawrence & Worthley, Reginald & Keown, Charles
- 75-85 Brand choice and varying quantity of information
by Patton, W. III
- 87-96 Short sales restrictions and the security market line
by Schnabel, J. A.
- 97-114 Inflation, currency exchange rates, and the international securities markets
by Lewellen, Wilbur G. & Ang, James S.
- 115-136 Experience seeking: A subjectivist perspective of consumption
by Hirschman, Elizabeth C.
December 1983, Volume 11, Issue 4
- 407-408 Introduction to the special section on strategic marketing
by Jain, Subhash
- 409-425 The evolution of strategic marketing
by Jain, Subhash C.
- 427-438 Objective and strategy determination: Some empirical results
by Hulbert, James M. & Lehmann, Donald R. & Winer, Russell S.
- 439-456 Market similarity and market selection: Implications for international marketing strategy
by Davidson, William H.
- 457-473 The importance of integrating marketing planning with corporate planning
by Leontiades, Milton
- 475-487 Integrating strength-weakness analysis into strategic planning
by King, William R.
- 489-499 Analyzing leases with the after-tax cost of debt
by Ezzell, John R. & Miles, James A.
- 501-521 Corporate governance in mutual insurance companies
by Jemison, David B. & Oakley, Robert A.
- 523-530 Variations in municipal bond default risk premia by term-to-maturity
by Leonard, Paul A.
September 1983, Volume 11, Issue 3
- 271-279 The organizational control structure
by Tosi, Henry
- 281-292 Culture and organizational control
by Inzerilli, Giorgio & Rosen, Michael
- 293-316 Power enactment through language and ritual
by Moch, Michael & Huff, Anne S.
- 317-332 Labor process control in modern organizations: Subtle effects of structure
by Jermier, John M.
- 333-343 Ownership and control in the modern corporation: Antitrust implications
by Blair, Roger D. & Kaserman, David L.
- 345-361 Controlling the performance of professionals through the creation of congruent environments
by Von Glinow, Mary Ann
- 363-378 Perceived industrial innovation advantage and export commitment
by Daniels, John D. & Robles, Fernando
- 379-388 Effects of inflation on consumer choice
by Liebermann, Yehoshua & Ungar, Meyer
- 389-397 Capital expenditure decision making in small firms
by Runyon, L. R.
- 399-401 The Mismeasure of Man: Stephen Jay Gould, W.W. Norton & Company, New York, 1981, 352 pages, $14.95
by Cox, Eli III
- 403-405 Problem Solving: A Logical and Creative Approach : Harvey J. Brightman, Business Publishing Division, College of Business Administration, Georgia State University, Atlanta, Georgia, 1981, 256 pages, $18.95 in the U.S. and Canada ($26.53 elsewhere)
by Lusch, Robert F.
June 1983, Volume 11, Issue 2
- 139-151 Exchange-listing effects on a firm's cost of equity capital
by Dhaliwal, Dan S.
- 153-170 Structural constraints on organizational change: A longitudinal analysis
by Anderton, Douglas L. & Conaty, Joseph & Miller, George A.
- 171-172 Special section on marketing communications: Introduction
by Swinyard, William R.
- 173-185 Humor and cognitive responses to advertising stimuli: A trace consolidation approach
by Lammers, H. Bruce & Leibowitz, Laura & Seymour, George Edw. & Hennessey, Judith E.
- 187-199 Uncertainty and communication strategy formation
by Humphreys, Marie Adele
- 201-216 Three conjoint segmentation approaches to the evaluation of advertising theme creation
by Stanton, Wilbur W. & Reese, Richard M.
- 217-227 Two copy testing techniques: The cloze procedure and the cognitive complexity test
by Zinkhan, George M. & Martin, Claude Jr.
- 229-241 Source credibility as a function of communicator physical attractiveness
by Patzer, Gordon L.
- 243-255 Evaluating guilt arousing marketing communications
by Bozinoff, Lorne & Ghingold, Morry
- 257-269 Improving the effectiveness of persuasive communications: Matching message with functional profile
by Austin Spivey, W. & Michael Munson, J. & Locander, William B.
March 1983, Volume 11, Issue 1
- 1-9 Creating low consumer product expectations
by Ross, Robert H. & Kraft, Frederic B.
- 11-20 Semantics and capital market efficiency : Testing the market's reaction to the naming of stock distributions as splits or dividends
by Nichols, William D.
- 21-32 Testing the addition hypothesis in Vroom's force model
by Messner, Donald J. & Solomon, Robert J. & Liddell, William W.
- 33-48 Demographics, job satisfaction, and propensity to leave of industrial salesmen
by Parasuraman, A. & Futrell, Charles M.
- 49-60 Narrative disclosures in annual reports
by Ingram, Robert W. & Frazier, Katherine Beal
- 61-75 Tardiness as a manifestation of employee withdrawal
by Gupta, Nina & Jenkins, G. Jr.
- 77-89 Voting patterns of big eight representatives in setting accounting and auditing standards
by McEnroe, John E. & Nikolai, Loren A.
- 91-106 What's in a change in an industrial bond rating?
by Bhandari, Shyam B. & Soldofsky, Robert M. & Boe, Warren J.
- 107-126 Product complexity effects on information source preference by retail buyers
by Upah, Gregory D.
- 127-137 Carryover effects of advertising on sales of durable goods
by Moriarty, Mark M.
December 1982, Volume 10, Issue 4
- 397-417 Consumer behavior in accumulating household financial assets
by Stafford, Edward Jr. & Kasulis, Jack J. & Lusch, Robert F.
- 419-429 Conjoint measurement experiment of consumer complaining behavior
by Didow, Nicholas Jr. & Barksdale, Hiram Jr.
- 431-443 Intraindustry marketing strategy effects on the analysis of firm performance
by Frazier, Gary L. & Howell, Roy D.
- 445-458 Detecting financially troubled property-liability insurers
by Eck, James R.
- 459-473 Estimating temporal trends in preferences measured by graded paired comparisons
by Huber, Joel & Holbrook, Morris B.
- 475-487 Ethical beliefs and personal values of top level executives
by Lincoln, Douglas J. & Pressley, Milton M. & Little, Taylor
- 489-502 Use of two-limit probit regression model : An analysis of lender response to loan requests
by Dixon, Bruce L. & Sonka, Steven T.
- 503-522 Intensive growth strategies : A closer examination
by Varadarajan, Poondi & Dillon, William R.
September 1982, Volume 10, Issue 3
- 263-266 Special section on product development: Introduction
by Bushman, F. Anthony & Crawford, C. Merle
- 267-277 Product manager in perspective
by Giese, Thomas D. & Weisenberger, T. M.
- 279-294 Concept testing
by Moore, William L.
- 295-308 Optimizing the product developing process using psychophysical scaling
by Rabino, Samuel & Moskowitz, Howard
- 309-317 Importance, elicitation order, and expectancy x value
by Ryan, Michael J. & Holbrook, Morris B.
- 319-338 Influence of other people on consumer attributions toward brand and person
by Burnkrant, Robert E.
- 339-353 Reliability and validity effects under mail survey conditions
by Jones, Wesley H. & Lang, James R.
- 355-370 Measuring the performance of industrial salespersons
by Behrman, Douglas N. & Perreault, William Jr.
- 371-383 Entry and market share success of new brands in concentrated markets
by King, Ronald H. & Thompson, Arthur Jr.
- 385-396 The influence of national versus generic branding on taste perceptions
by Bellizzi, Joseph A. & Martin, Warren S.
June 1982, Volume 10, Issue 2
- 133-134 Special section on industrial buying behavior: Introduction
by Johnston, Wesley J. & Spekman, Robert E.
- 135-146 Industrial buying behavior: A need for an integrative approach
by Johnston, Wesley J. & Spekman, Robert E.
- 147-157 An extended interpersonal influence model of organizational buyer behavior
by Krapfel, Robert Jr.
- 159-168 Impact of internal and external environmental stability on the existence of determinant buying rules
by Thomas, Gloria P. & Grashof, John F.
- 169-184 The linking pin role in organizational buying centers
by Wind, Yoram & Robertson, Thomas S.
- 185-197 DESIGNOR: A decision support procedure for industrial product design
by Choffray, Jean-Marie & Lilien, Gary L.
- 199-215 Comparison of promotional management in exporting to the Soviet Union and OECD countries
by Moller, Kristian
- 217-236 Predictive power of joint space models constructed with composition techniques
by Moore, William L.
- 237-250 Similarities between conflict and cooperation in the marketing channel
by Ross, Robert H. & Lusch, Robert F.
- 251-262 Sponsorship and follow-up effects on response quality of mail surveys
by Armenakis, Achilles A. & Lett, William L.
March 1982, Volume 10, Issue 1
- 1-2 Special section on German research in marketing: Introduction
by Grunert, Klaus G.
- 3-15 Consumer habit forming, information acquisition, and buying behavior
by Kaas, Klaus Peter
- 17-30 Optimal price and advertising policy for new products
by Schmalen, Helmut
- 31-42 Linear processing in a semantic network: An alternative view of consumer product evaluation
by Grunet, Klaus G.
- 43-57 Impulsive consumer buying as a result of emotions
by Weinberg, Peter & Gottwald, Wolfgang
- 59-73 Marketing of noncommercial test institutions
by Silberer, Gunter
- 75-84 Detrimental effects of television advertising on consumer socialization
by Stupening, Eduard
- 85-101 Union steward locus of control, job, union involvement, and grievance behavior
by Dalton, Dan R. & Todor, William D.
- 103-118 Usefulness of financial ratios in a single industry
by Cowen, Scott S. & Hoffer, Jeffrey A.
- 119-131 Attitudes toward the corporation and the evaluation of social data
by Williams, Paul F.
December 1981, Volume 9, Issue 4
- 327-328 Special section on international marketing: Introduction
by Green, Robert T. & Goldstucker, Jac L.
- 329-337 Cross-national product value perceptions
by Chadraba, Petr & O'Keefe, Robert
- 339-351 Perceived importance of selected product information sources in two time periods by United States and West German consumers
by Anderson, Ronald D. & Engledow, Jack L.
- 353-365 Segmenting U.S. firms for export development
by Czinkota, Michael R. & Johnston, Wesley J.
- 367-379 Retailing institutions in developing countries: Determinants of supermarket patronage in Istanbul, Turkey
by Yavas, Ugur & Kaynak, Erdener & Borak, Eser
- 381-395 Consumer responsiveness to price differentials: A case for insurance industry deregulation
by Skinner, Steven J. & Childers, Terry L. & Jones, Wesley H.
- 397-407 Failure of the national flood insurance partnership
by Power, Fred B. & Shows, E. Warren
- 409-418 Understanding absenteeism: The potential contribution of economic theory
by Chelius, James R.
September 1981, Volume 9, Issue 3
- 243-253 Heavy, medium, light shoppers and nonshoppers of a used merchandise outlet
by Yavas, Ugur & Riecken, Glen
- 255-266 Self-monitoring, norms, and attitudes as influences on consumer complaining
by Bearden, William O. & Crockett, Melissa
- 283-295 Reliability and cross-validity of trade-off analysis in an industrial setting
by Wiley, James B.
- 297-308 Operating leverage as a determinant of systematic risk
by Gahlon, James M.
- 309-319 Does source affect response to direct advocacy print advertisements?
by Reid, Leonard N. & Soley, Lawrence C. & Vander Bergh, Bruce G.
- 321-325 Impact of alternative length estimation and prediction periods on the stability of security and portfolio betas
by Eubank, Arthur Jr. & Zumwalt, J. Kenton
June 1981, Volume 9, Issue 2
- 123-149 Statistical classification models applied to common stock analysis
by Altman, Edward I.
- 151-173 Use and misuse of social stratification in consumer behavior research
by Dominguez, Luis V. & Page, Albert L.
- 175-203 Venture planning and analysis: An integrated approach to investment evaluation and product pricing
by Kvanli, Alan H. & Barnes, W. M.
- 205-220 Economic determinants of consumer sentiment
by Garner, C. Alan
- 221-230 Stationarity test for the beta binomial model
by Sabavala, Darius J. & Morrison, Donald G.
- 231-236 Effects of short-sale restrictions
by Grube, R. Corwin & Beedles, William L.
- 237-239 Research in marketing : Vol. II, Jagdish N. Sheth, ed., JAI Press, Inc., Greenwich, Connecticut, 1979, 357 pages. Hardcover: $32.50
by Bearden, William O.
- 241-242 Making organisations work : Trevor Owen, Martinus Nijhoff Social Sciences Division, London, 1978, 159 pages. Hardcover: $24.00
by Lusch, Robert F.
March 1981, Volume 9, Issue 1
- 1-11 An additional approach for interpretation of multiple discriminant analysis in business research
by Watson, Collin J.
- 13-27 The stable dividend hypothesis
by Schnabel, Jacques A.
- 29-38 Of lessees, lessors, and discount rates and whether pigs have wings
by Bower, Richard S. & Oldfield, George Jr.
- 39-48 Information processing analysis of a stochastic model of brand choice
by Dominguez, Luis & Olshavsky, Richard W.
- 49-64 Competitive position effects and market share: An exploratory investigation
by Varadarajan, P. & Dillon, William R.
- 65-86 Profiling demographic characteristics of alienated consumers
by Lambert, Zarrel V.
- 87-111 Valuation and firm investment and financing policies with personal tax biases
by Schall, Lawrence D.
December 1980, Volume 8, Issue 4
- 413-418 Behavior of municipal bond default-risk premiums by maturity
by McInish, Thomas H.
- 419-428 Managerial bias in anticipated images of competing shopping areas
by O'Neill, Michael F. & Hawkins, Del I.
- 429-456 Factors influencing classification results from multiple discriminant analysis
by Pinches, George E.
- 457-468 Morphology of asset asymmetry
by Beedles, Wiliam L. & Simkowitz, Michael A.
- 469-484 Property and liability stockholder yields and accounting profits
by Adelman, Saul W. & Trieschmann, James S. & Nicholson, Jack E.
- 485-499 Product liability and safety: Perspectives from business versus public policy makers
by Busch, Paul & Hair, Joseph Jr.
- 501-524 Comparisons of factor structures in separate consumer behavior studies
by Anderson, Ronald D. & Engledow, Jack L.
- 525-540 Employee attitudes toward advertising
by Acito, Franklin
September 1980, Volume 8, Issue 3
- 277-299 Influence structure in organizational buying behavior
by Fortin, Paul A. & Ritchie, J. R. Brent
- 301-313 Household income data reports in mail surveys
by Peterson, Robert A. & Kerin, Roger A.
- 315-327 Price structure as a marketing variable: An experimental investigation
by Seaton, Bruce & Vogel, Ronald H.
- 329-339 Beta adjustment methods
by Mantripragada, Krishna G.
- 341-359 Sensitivity of multiattribute decision models to alternative specifications of weighting parameters
by Ashton, Robert H.
- 361-370 Exponents of multiattribute models
by Lehmann, Donald R. & Gruber, Robert
- 371-387 Observable differences among prime, variable, and absorption costing firms
by Lere, John C.
- 389-402 Perspectives for a theory of marketing
by Arndt, Johan
June 1980, Volume 8, Issue 2
- 139-158 Problems in the choice of a system for costing and pricing of in-house computer services
by Hamilton, Kenneth L.
- 159-185 Comparative dynamics in a life cycle theory of the firm
by Senchack, Andrew Jr. & Lee, Wayne Y.
- 187-212 Product familiarity and information processing strategies: An exploratory investigation
by Raju, P. S. & Reilly, Michael D.
- 213-223 Physical distribution: A description of its structure by means of second-order factor analysis
by Granzin, Kent L.
- 225-245 Organizational innovation and structure
by Kim, Linsu
- 247-262 Corporate characteristics and the corporate socialization of local (Mexican) managers of U.S. multinational corporations
by Toyne, Brian
- 263-275 Stability of mutual fund systematic risk statistics
by Francis, Jack Clark & Fabozzi, Frank J.
March 1980, Volume 8, Issue 1
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