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Measuring preferences with hybrid conjoint analysis: The impact of a different number of attributes in the master design

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  • Moore, William L.
  • Semenik, Richard J.

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  • Moore, William L. & Semenik, Richard J., 1988. "Measuring preferences with hybrid conjoint analysis: The impact of a different number of attributes in the master design," Journal of Business Research, Elsevier, vol. 16(3), pages 261-274, May.
    • Handle: RePEc:eee:jbrese:v:16:y:1988:i:3:p:261-274
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    Cited by:

    1. van Hoesel, C.P.M. & Goossens, J.H.M. & Kroon, L.G., 2001. "A branch-and-cut approach for solving line planning problems," Research Memorandum 016, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    2. Olivier Toubia & Duncan I. Simester & John R. Hauser & Ely Dahan, 2003. "Fast Polyhedral Adaptive Conjoint Estimation," Marketing Science, INFORMS, vol. 22(3), pages 273-303.
    3. Hauser, John R., 2014. "Consideration-set heuristics," Journal of Business Research, Elsevier, vol. 67(8), pages 1688-1699.
    4. Keen, C. & Wetzels, M., 2001. "Exploring the Preference Structure for Online and Traditional Retail Formats," Working Papers 01.18, Eindhoven Center for Innovation Studies.
    5. Keen, C.N. & Wetzels, M.G.M. & de Ruyter, J.C. & Feinberg, R.A., 2001. "E-tailers versus retailers: which factors determine consumer preferences," Research Memorandum 040, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    6. Tarján, Tamás & Veres, Zoltán, 2018. "Szekvenciális fogyasztói termékválasztás döntési kontinuuma [The decision-making continuum of sequential consumer-product choices]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(5), pages 525-550.
    7. Keen, Cherie & Wetzels, Martin & de Ruyter, Ko & Feinberg, Richard, 2004. "E-tailers versus retailers: Which factors determine consumer preferences," Journal of Business Research, Elsevier, vol. 57(7), pages 685-695, July.

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