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Costs and benefits of selected response inducement techniques in mail survey research

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  • Martin, Warren S.
  • Duncan, W. Jack
  • Powers, Thomas L.
  • Sawyer, Jesse C.

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  • Martin, Warren S. & Duncan, W. Jack & Powers, Thomas L. & Sawyer, Jesse C., 1989. "Costs and benefits of selected response inducement techniques in mail survey research," Journal of Business Research, Elsevier, vol. 19(1), pages 67-79, August.
    • Handle: RePEc:eee:jbrese:v:19:y:1989:i:1:p:67-79
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    Cited by:

    1. Michael W. Robbins & Geoffrey Grimm & Brian Stecher & V. Darleen Opfer, 2018. "A Comparison of Strategies for Recruiting Teachers Into Survey Panels," SAGE Open, , vol. 8(3), pages 21582440187, August.
    2. Agnieszka Chidlow & Pervez N. Ghauri, 2014. "What incentives are being used by International Business Researchers in Their Surveys? A Review," William Davidson Institute Working Papers Series wp1086, William Davidson Institute at the University of Michigan.
    3. Rick Newby & John Watson & David Woodliff, 2003. "SME Survey Methodology: Response Rates, Data Quality, and Cost Effectiveness," Entrepreneurship Theory and Practice, , vol. 28(2), pages 163-172, March.

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