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The use of data analysis techniques by German market research agencies : A causal analysis

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  • Gaul, Wolfgang
  • Homburg, Christian

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  • Gaul, Wolfgang & Homburg, Christian, 1988. "The use of data analysis techniques by German market research agencies : A causal analysis," Journal of Business Research, Elsevier, vol. 17(1), pages 67-79, August.
    • Handle: RePEc:eee:jbrese:v:17:y:1988:i:1:p:67-79
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    Cited by:

    1. Müller, Christian & Herstatt, Cornelius, 2003. "Einflußfaktoren auf das Management von Forschungs- und Entwicklungskooperationen: Eine empirische Analyse in der Biotechnologie," Working Papers 19, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    2. Müller, Christian & Herstatt, Cornelius, 2004. "Einflussfaktoren auf die Effizienz von FuE-Kooperationen in der Biotechnologie-Branche: Eine kausalanalytische Untersuchung," Working Papers 20, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    3. Verworn, Birgit, 2009. "A structural equation model of the impact of the "fuzzy front end" on the success of new product development," Research Policy, Elsevier, vol. 38(10), pages 1571-1581, December.
    4. Herstatt, Cornelius & Verworn, Birgit, 2000. "A causal model of the impact of the "fuzzy front end" on the success of new product development," Working Papers 23, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.

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