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An appraisal of the use of student subjects in marketing research

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  • Burnett, John J.
  • Dune, Patrick M.

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  • Burnett, John J. & Dune, Patrick M., 1986. "An appraisal of the use of student subjects in marketing research," Journal of Business Research, Elsevier, vol. 14(4), pages 329-343, August.
    • Handle: RePEc:eee:jbrese:v:14:y:1986:i:4:p:329-343
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    Cited by:

    1. Joana César Machado & Beatriz Fonseca & Carla Martins, 2021. "Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 152-170, March.
    2. Armstrong, J. Scott & Coviello, Nicole & Safranek, Barbara, 1993. "Escalation bias: does it extend to marketing?," MPRA Paper 81685, University Library of Munich, Germany.
    3. Deborah Compeau & Barbara Marcolin & Helen Kelley & Chris Higgins, 2012. "Research Commentary ---Generalizability of Information Systems Research Using Student Subjects---A Reflection on Our Practices and Recommendations for Future Research," Information Systems Research, INFORMS, vol. 23(4), pages 1093-1109, December.
    4. Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
    5. Wu, Kewen & Zhao, Yuxiang & Zhu, Qinghua & Tan, Xiaojie & Zheng, Hua, 2011. "A meta-analysis of the impact of trust on technology acceptance model: Investigation of moderating influence of subject and context type," International Journal of Information Management, Elsevier, vol. 31(6), pages 572-581.
    6. B. Elango & Karen Paul & Sumit Kundu & Shishir Paudel, 2010. "Organizational Ethics, Individual Ethics, and Ethical Intentions in International Decision-Making," Journal of Business Ethics, Springer, vol. 97(4), pages 543-561, December.
    7. repec:jes:wpaper:y:2014:v:6:p:181-200 is not listed on IDEAS
    8. Alvarez, Maria D. & Campo, Sara, 2014. "The influence of political conflicts on country image and intention to visit: A study of Israel's image," Tourism Management, Elsevier, vol. 40(C), pages 70-78.
    9. Fan Zhang & Lu Zhang & Yanlong Guo & Han Zhang, 2023. "A Study on Female Consumers’ Perceptions of the Health Value of Visual Elements of Weight Loss Health Product Packaging," Sustainability, MDPI, vol. 15(18), pages 1-14, September.
    10. Espinosa, Jennifer A. & Ortinau, David J., 2016. "Debunking legendary beliefs about student samples in marketing research," Journal of Business Research, Elsevier, vol. 69(8), pages 3149-3158.
    11. Lorenz Graf-Vlachy, 2019. "Like student like manager? Using student subjects in managerial debiasing research," Review of Managerial Science, Springer, vol. 13(2), pages 347-376, April.
    12. Sara Valentini & Chiara Orsingher & Alexandra Polyakova, 2020. "Customers’ emotions in service failure and recovery: a meta-analysis," Marketing Letters, Springer, vol. 31(2), pages 199-216, September.
    13. Francisco J. Conejo & Lawrence F. Cunningham & Clifford E. Young, 2020. "Revisiting the Brand Luxury Index: new empirical evidence and future directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 108-122, January.
    14. Yves Van Vaerenbergh & Simon Hazée & Annelies Costers, 2018. "Customer participation in service recovery: a meta-analysis," Marketing Letters, Springer, vol. 29(4), pages 465-483, December.
    15. Oana Tugulea & Claudia Bobalca & Andreea Maha & Liviu-George Maha, 2014. "Using Internet And Travel Agencies In Planning A Trip. A Qualitative Approach," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(1), pages 181-200, March.
    16. Sung-Bum Kim & Ki-Joon Kwon, 2018. "Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity," Sustainability, MDPI, vol. 10(2), pages 1-15, January.
    17. Kumar, Bipul & Manrai, Ajay K. & Manrai, Lalita A., 2017. "Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 1-9.
    18. Saha, Sajeeb & Ranjan, Kumar Rakesh & Pappu, Ravi & Akhlaghpour, Saeed, 2023. "Corporate giving and its impact on consumer evaluations: A meta-analysis," Journal of Business Research, Elsevier, vol. 158(C).
    19. Oana TUGULEA & Claudia BOBALCA, 2016. "To Buy Or Not To Buy From The Internet: Reasons To Behave In A Certain Manner In An International Online Commerce Society," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(2), pages 313-332, August.

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