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Centralization and information acquisition by in-house market research departments

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  • Sinkula, James M.
  • Hampton, Ronald D.

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  • Sinkula, James M. & Hampton, Ronald D., 1988. "Centralization and information acquisition by in-house market research departments," Journal of Business Research, Elsevier, vol. 16(4), pages 337-349, June.
    • Handle: RePEc:eee:jbrese:v:16:y:1988:i:4:p:337-349
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    Cited by:

    1. Diamantopoulos, Adamantios & Horncastle, Stephen, 1997. "Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model," International Business Review, Elsevier, vol. 6(3), pages 245-270, June.
    2. Lichtenthaler, Ulrich, 2010. "Organizing for external technology exploitation in diversified firms," Journal of Business Research, Elsevier, vol. 63(11), pages 1245-1253, November.
    3. Felix Geyer & Jens Lehnen & Cornelius Herstatt, 2018. "Customer Need Identification Methods in New Product Development: What Works “Best”?," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 1-26, February.

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