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Content
2022
- 43-69 Commodities in the Service Sector: Particularities and Implications for Marketing
In: Commodity Marketing
by Manfred Bruhn & Anja Zimmermann
- 45-49 B2B and B2C Marketing
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 45-54 Global Social Innovation Starts with European Digital Platforms
In: The Global Impact of Social Innovation
by Philipp Plugmann
- 47-54 Bold Communication
In: HR Leadership During Bankruptcy and Organizational Change
by Charles J. Alaimo
- 47-58 Managing Crisis in SMEs
In: Crisis Management for Small and Medium-Sized Enterprises (SMEs)
by Tarmo Koppel & Olga Tšernikova
- 47-61 Financial Plan
In: Strategy in Action
by Angel Gavieiro Besteiro
- 49-54 Chasing the Dream: Canwangda’s Journey of Cross-Border E-Commerce
In: Casebook of Chinese Business Management
by Xin Li
- 49-54 My Second Job in the Private Sector: Getting to Kodak on My Way to General Motors
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 49-58 The RenDanHeYi Model
In: Leadership for a Digital World
by Annika Steiber
- 49-78 Success Factors for the Implementation
In: Data Governance for Managers
by Lars Michael Bollweg
- 49-80 Barriers to Supply Chain Sustainability Innovation Amongst Nigerian Entrepreneurs in the Food and Agriculture Industry
In: Case Studies on Sustainability in the Food Industry
by Adebimpe Adesua Lincoln
- 51-58 Modelling, Model Architecture, and Model Quality
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 51-62 Sales Management
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 51-68 Strategically Positioning HRD Practice in Organizations
In: Strategic Human Resource Development in Practice
by Lyle Yorks & Amy Lui Abel & Denise Rotatori
- 51-74 Perceptions of Flight Shame and Consumer Segments in Switzerland
In: Sustainable Aviation
by Philipp Gunziger & Andreas Wittmer & René Puls
- 51-80 Challenges with Harnessing the Revenue Opportunity
In: Revenue Management in the Lodging Industry
by Ben Vinod
- 51-81 Selecting and Entering Global Markets
In: Global Marketing Strategy
by Bodo B. Schlegelmilch
- 51-123 The Complementary Management Model
In: Complementary Management
by Boris Kaehler
- 53-59 Kyouiku (教育) – The Learning Enterprise
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 53-62 A Model of Control and Communication
In: The Neurology of Business
by Martin Pfiffner
- 53-85 Prediction Methods
In: Models and Methods for Management Science
by Hao Zhang
- 53-154 Lean Flow: A Method
In: The Modern Lean Enterprise
by Alexander Tsigkas
- 55-62 Bold Leadership
In: HR Leadership During Bankruptcy and Organizational Change
by Charles J. Alaimo
- 55-62 Can Small Earthworms Bring Big Entrepreneurial Opportunities?
In: Casebook of Chinese Business Management
by Daohai Zhang
- 55-63 The Role of Corporates in Creating a Better Everyday Life with Social Entrepreneurs
In: The Global Impact of Social Innovation
by Åsa Skogström Feldt
- 55-66 Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting
In: Neuromarketing in Business
by Pedro R. Almeida & Pedro S. Moreira & Joseph D. Timson
- 55-70 Economic
In: Doing Business in India
by Anurag K. Agarwal
- 55-80 Risks Inherent in Project Finance and Its Mitigation
In: Project Finance
by B Rajesh Kumar
- 55-89 Warranty Plan
In: Warranty Chain Management
by Albert Liao
- 55-94 My Final Job in the Private Sector: How Earlier Involvement in the GM Decision-Making Process Led to More Effective Use of Market Research
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 57-70 Performance Management in Operations Management
In: Strategic Performance Management
by Marc Helmold
- 57-76 Managing Quality
In: From Industry 4.0 to Quality 4.0
by Timothy Adesanya Ibidapo
- 57-78 How AI Can Help Avoid Catastrophic Overload of Healthcare System in Times of a Worldwide Pandemic
In: Life Science Management
by Johannes Nagele & Alexander Thamm
- 57-80 Third Element of Strategy—Team, Processes, and Governance
In: Defining Enterprise Data and Analytics Strategy
by Prakash Sah
- 59-66 Multi-touch Attribution and Unified Measurement
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 59-67 RenDanHeYi Versus the Silicon Valley Model
In: Leadership for a Digital World
by Annika Steiber
- 59-76 Crisis Management and Leadership: A Search for Competencies in SMEs
In: Crisis Management for Small and Medium-Sized Enterprises (SMEs)
by Marina Järvis & Karin Reinhold
- 59-87 Polarized Light, Space Exploration, and the Future of Luxury
In: The Right Sensory Mix
by Diana Derval
- 61-72 Policy Deployment and Hoshin Kanri Strategy (方針管理)
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 61-75 CSR in Operations Management
In: Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)
by Tracy Dathe & René Dathe & Isabel Dathe & Marc Helmold
- 61-78 Improving the List Price
In: Data-driven Retailing
by Louis-Philippe Kerkhove
- 61-84 Demography-Oriented Recruitment
In: Resetting Human Resource Management
by Hermann Troger
- 61-120 Analysis and Design of a Digital Business Performance
In: Toolbox Digital Business
by Ralf T. Kreutzer
- 63-71 Be Mindful of You
In: HR Leadership During Bankruptcy and Organizational Change
by Charles J. Alaimo
- 63-72 Big Data Entrepreneurship in Healthcare
In: Casebook of Chinese Business Management
by Daohai Zhang & Mingyue Fan
- 63-73 Economic Pricing, 3C-Pricing and Cost-Estimation Concepts
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 63-87 Analysing the Real-World LandscapeAnalysing the real-world landscape
In: Managing Agile Business Technology
by David Miller
- 63-88 Stress Management and Resilience Building
In: Organisational Excellence and Resilience
by Rita Berger & Jan Philipp Czakert
- 63-89 Introduction to the Model
In: The Neurology of Business
by Martin Pfiffner
- 63-118 Asian Supplier Productivity Diagnosis
In: Effective Cost Cutting in Asia
by Karlheinz Zuerl
- 65-74 Female Founders Are the Engine for Social Innovation
In: The Global Impact of Social Innovation
by Tatjana Winter
- 67-77 Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services
In: Neuromarketing in Business
by André Weinreich
- 67-78 Attractiveness and Opportunities
In: Strategy in Action
by Angel Gavieiro Besteiro
- 67-79 Individual Targeting and Privacy
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 67-80 Deploy and Embed Analytics—Employee Lifecycle
In: People Analytics
by Rahul Ghatak
- 67-92 Anchor Sustainability into the Operating Model
In: Responsible Procurement
by Stefan Aichbauer & Martina Buchhauser & Agnes Erben & Sven Steinert & Detlef Tietze & Emilia Wiking
- 67-94 Big Data Analysis of Energy Economics in Coal Market
In: Big Data in Energy Economics
by Hui Liu & Nikolaos Nikitas & Yanfei Li & Rui Yang
- 67-112 Aircraft Variants and Manufacturing Specifications
In: Aircraft Valuation in Volatile Market Conditions
by Bijan Vasigh & Farshid Azadian
- 69-80 Digitalization, Artificial Intelligence, and Strategic HRD
In: Strategic Human Resource Development in Practice
by Lyle Yorks & Amy Lui Abel & Denise Rotatori
- 69-87 Effectual Marketing Strategies and Tactics
In: Marketing to the Aging Population
by George P. Moschis
- 69-90 Heijunka: Fast like a Tortoise
In: Variable Takt Principle
by Peter Bebersdorf & Arnd Huchzermeier
- 69-100 The SAP S/4HANA Project: How It Should Be
In: Successfully Managing S/4HANA Projects
by Denise Banks-Grasedyck & Eckhard Lippke & Hans Oelfin & Reinhold Schwaiger & Volker Seemann
- 71-79 GE Appliances in 2016
In: Leadership for a Digital World
by Annika Steiber
- 71-81 Strategic Management Tools and Excellence Models
In: Strategic Performance Management
by Marc Helmold
- 71-92 Social
In: Doing Business in India
by Anurag K. Agarwal
- 73-81 Lessons Learned
In: HR Leadership During Bankruptcy and Organizational Change
by Charles J. Alaimo
- 73-83 Commodity Pricing: Fast, Simple, Intelligent
In: Commodity Marketing
by Andrea Maessen & Bert Sebastian Strasmann & Jan Haemer
- 73-84 Toyota Production System (トヨタ生産方式)
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 73-94 IoT Platforms
In: Digital Supply Chain and Logistics with IoT
by Andreas Holtschulte
- 75-81 A Great Florist: The Initial Heart of the Founder of the Dongxin International Flower Company
In: Casebook of Chinese Business Management
by Mingyue Fan & Limin Wang
- 75-81 Value-Based and Cost-Based Pricing Concepts
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 75-86 Social Innovation and “Surprises” in the Electricity Grid
In: The Global Impact of Social Innovation
by Jan-Peter Doomernik & Peter Sijde
- 75-90 Intermezzo: Considerations on the Interdependence of Technology, Consumer Behaviour Change and Policy Interventions to Achieve Sustainable Aviation
In: Sustainable Aviation
by Alexander Stauch
- 77-85 CSR in Marketing Management
In: Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)
by Tracy Dathe & René Dathe & Isabel Dathe & Marc Helmold
- 77-100 Crisis Management from the Perspective of Sustainable Supply Chains
In: Crisis Management for Small and Medium-Sized Enterprises (SMEs)
by Jana Peterson & Wolfgang Dieter Gerstlberger
- 77-115 Quality Management Trends
In: From Industry 4.0 to Quality 4.0
by Timothy Adesanya Ibidapo
- 79-87 Event-Driven Architecture for a Medical Records System
In: Life Science Management
by Annegret Junker
- 79-89 Global Supply Chains
In: Supply Chain Risk Management
by Marc Helmold & Ayşe Küçük Yılmaz & Tracy Dathe & Triant G. Flouris
- 79-89 Leveraging Neuroscience-Based Insights to Improve Customer Experience
In: Neuromarketing in Business
by Ana Iorga & Dipti Sapatnekar
- 79-92 Inorganic Growth Process
In: Strategy in Action
by Angel Gavieiro Besteiro
- 79-113 Optimizing Markdowns and Promotions
In: Data-driven Retailing
by Louis-Philippe Kerkhove
- 81-85 Structuring and Implementation of the Project
In: Project Finance
by B Rajesh Kumar
- 81-87 GE Appliances in 2021
In: Leadership for a Digital World
by Annika Steiber
- 81-89 Agile Marketing, Agile Budgeting
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 81-92 Using Data and Analytics for Improved HRD Performance in the Age of Digital Technologies
In: Strategic Human Resource Development in Practice
by Lyle Yorks & Amy Lui Abel & Denise Rotatori
- 81-100 Development of a Responsive Operating Model
In: Data Governance for Managers
by Lars Michael Bollweg
- 81-100 Sustainable Supply Chains in Bolivia: Between Informality and Political Instability
In: Case Studies on Sustainability in the Food Industry
by Boris Christian Herbas-Torrico & Björn Frank & Carlos Alejandro Arandia-Tavera & Pamela Mirtha Zurita-Lara
- 81-100 Data and Social, Mobile, Analytics, Cloud (SMAC)
In: People Analytics
by Rahul Ghatak
- 81-104 Hotel Pricing
In: Revenue Management in the Lodging Industry
by Ben Vinod
- 81-125 Fourth Element of Strategy—Organizational Change Management
In: Defining Enterprise Data and Analytics Strategy
by Prakash Sah
- 83-84 Some Final Thoughts
In: HR Leadership During Bankruptcy and Organizational Change
by Charles J. Alaimo
- 83-90 Shengdu Home Furnishings Co., Ltd.: A Hero Walks Against the Wind
In: Casebook of Chinese Business Management
by Hua Cheng
- 83-92 Strategic Management Objectives, KPI, and OKR
In: Strategic Performance Management
by Marc Helmold
- 83-94 Service Marketing and Service Sales Management
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 83-103 Balancing Global Synergies and Local Responsiveness
In: Global Marketing Strategy
by Bodo B. Schlegelmilch
- 85-98 Strength-Based Deployment
In: Resetting Human Resource Management
by Hermann Troger
- 85-101 5S Concept: Muda (無駄), Muri (無理) and Mura (斑)
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 85-103 Price Negotiations in Commodity Markets
In: Commodity Marketing
by Markus Voeth & Uta Herbst
- 87-90 Case 1: The Chuo Shinkansen Project, Japan
In: Project Finance
by B Rajesh Kumar
- 87-93 Innovation Management
In: Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)
by Tracy Dathe & René Dathe & Isabel Dathe & Marc Helmold
- 87-98 An Agile Leadership Framework for Business Leaders to Launch, Evaluate, and Sustain Social Innovation
In: The Global Impact of Social Innovation
by Chuen Chuen Yeo
- 87-160 Evaluation Methods
In: Models and Methods for Management Science
by Hao Zhang
- 89-95 GE Appliances’ Interpretation of RenDanHeYi
In: Leadership for a Digital World
by Annika Steiber
- 89-101 Hospitals of the Future: How Can We Get There?
In: Life Science Management
by Guido Lerzynski
- 89-102 The Automated Future
In: Managing Agile Business Technology
by David Miller
- 89-104 Marketing Food and Beverage Products
In: Marketing to the Aging Population
by George P. Moschis
- 89-120 Colors, the Microbiome, and the Future of Beauty
In: The Right Sensory Mix
by Diana Derval
- 91-98 “The Good, The Bad and The Ugly”: Data Requirements and Formats for a Successful and Cost-Effective Implementation
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 91-99 Russian Dolls
In: The Neurology of Business
by Martin Pfiffner
- 91-99 Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX
In: Project Finance
by B Rajesh Kumar
- 91-101 Person and Job Matching in the Newly Established Department of a New Energy Power Company
In: Casebook of Chinese Business Management
by Jingzhao Yang & Jing Wu
- 91-104 Cultural Elements in SCRM
In: Supply Chain Risk Management
by Marc Helmold & Ayşe Küçük Yılmaz & Tracy Dathe & Triant G. Flouris
- 91-108 Introducing Sustainable Aviation Strategies
In: Sustainable Aviation
by Judith L. Walls
- 91-108 Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience
In: Neuromarketing in Business
by Benny B. Briesemeister & Johanna Trebbe
- 91-114 Claims Management
In: Warranty Chain Management
by Albert Liao
- 91-123 The Concept of Excellence-Driven Self-Assessment
In: Organisational Excellence and Resilience
by C.-Andreas Dalluege & Andrea Stucken
- 91-132 The Variable Takt
In: Variable Takt Principle
by Peter Bebersdorf & Arnd Huchzermeier
- 93-108 Technological
In: Doing Business in India
by Anurag K. Agarwal
- 93-108 Problem-Solving and Performance Management Tools
In: Strategic Performance Management
by Marc Helmold
- 93-114 Strategic Learning for Sustainable Organization Performance
In: Strategic Human Resource Development in Practice
by Lyle Yorks & Amy Lui Abel & Denise Rotatori
- 93-114 Strategy and Execution
In: Strategy in Action
by Angel Gavieiro Besteiro
- 93-115 Set Category Work and Suppliers in Motion
In: Responsible Procurement
by Stefan Aichbauer & Martina Buchhauser & Agnes Erben & Sven Steinert & Detlef Tietze & Emilia Wiking
- 95-103 Marketing Mix
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 95-106 Ethical Theories
In: Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)
by Tracy Dathe & René Dathe & Isabel Dathe & Marc Helmold
- 95-115 Big Data Analysis of Energy Economics in Wind Power Market
In: Big Data in Energy Economics
by Hui Liu & Nikolaos Nikitas & Yanfei Li & Rui Yang
- 95-124 IoT and Enterprise Software
In: Digital Supply Chain and Logistics with IoT
by Andreas Holtschulte
- 97-101 Using Systems Thinking to Create an Experienced-Based Decision Process
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 99-103 A Framework for Understanding a Business Transformation
In: Leadership for a Digital World
by Annika Steiber
- 99-112 In- Versus Outsourcing and Vendor Selection
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 99-115 Achieving Better Decision-Making and Growth by Transforming Mindsets and Organizational Cultures: Changing from Blame Cultures to Systematic Error Management in Aviation and Beyond
In: The Global Impact of Social Innovation
by Peter Westphal
- 99-115 Age- and Aging-Appropriate Development
In: Resetting Human Resource Management
by Hermann Troger
- 101-105 Case 3: South North Water Transfer Project China
In: Project Finance
by B Rajesh Kumar
- 101-111 HR Risk Analytics—Identification, Management and Mitigation
In: People Analytics
by Rahul Ghatak
- 101-112 Hierarchy and the Redundancy of Potential Command
In: The Neurology of Business
by Martin Pfiffner
- 101-117 Different Crises in Family SMEs and How to Prepare for Them
In: Crisis Management for Small and Medium-Sized Enterprises (SMEs)
by Börje Boers & Thomas Henschel
- 101-118 Why Chicken? Fileni (Italy): Between Taste, Circular Economy and Attention to the Territory
In: Case Studies on Sustainability in the Food Industry
by Mara Baldo
- 101-123 The SAP S/4HANA Project: How It Is
In: Successfully Managing S/4HANA Projects
by Denise Banks-Grasedyck & Eckhard Lippke & Hans Oelfin & Reinhold Schwaiger & Volker Seemann
- 103-109 Change (Henkou Kanri 変更管理) as an Integral Part of Lean Management
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 103-112 Fundamentals of the Digital Transformation
In: Data Governance for Managers
by Lars Michael Bollweg
- 103-112 Keep an Open Mind, Think Systemically, and Encourage Transparency
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 103-112 The BTRM as a Universal Business Management FrameworkBTRM as a universal business management framework
In: Managing Agile Business Technology
by David Miller
- 105-110 Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams
In: Casebook of Chinese Business Management
by Jia Ke
- 105-116 Market Segmentation, Targeting, Differentiation and Positioning
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 105-117 A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges
In: Commodity Marketing
by Florian Dost & Robert Wilken
- 105-121 Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition
In: Life Science Management
by Philipp Plugmann
- 105-121 Marketing Apparel and Footwear
In: Marketing to the Aging Population
by George P. Moschis
- 105-127 Lean Supply Chains and Lean Production
In: Supply Chain Risk Management
by Marc Helmold & Ayşe Küçük Yılmaz & Tracy Dathe & Triant G. Flouris
- 105-127 Steps in Developing Global Marketing Strategies
In: Global Marketing Strategy
by Bodo B. Schlegelmilch
- 105-188 Revenue Management of Room Rates
In: Revenue Management in the Lodging Industry
by Ben Vinod
- 107-110 Case 4: Dubailand Project
In: Project Finance
by B Rajesh Kumar
- 107-115 Corporate Social Responsibility (CSR) and Ethical Management
In: Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)
by Tracy Dathe & René Dathe & Isabel Dathe & Marc Helmold
- 107-115 From Desire to Implementation
In: Leadership for a Digital World
by Annika Steiber
- 109-121 Performance Management in Sales
In: Strategic Performance Management
by Marc Helmold
- 109-125 Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business
In: Neuromarketing in Business
by Nadine Galandi & Benny B. Briesemeister & Thomas Kant & Damaris Hagen
- 109-126 Environmental
In: Doing Business in India
by Anurag K. Agarwal
- 109-136 Airline Perspective
In: Sustainable Aviation
by Juliette Kettler & Judith L. Walls
- 111-116 “Smart Brain” Installation for a Follow-Up System for Patients
In: Casebook of Chinese Business Management
by Jia Ke
- 111-116 Case 5: International Space Station
In: Project Finance
by B Rajesh Kumar
- 111-118 Industry 4.0 and Artificial Intelligence (AI) in Lean Management
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 113-115 Marketing in 2023ff: Agility as the “New Normal”
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 113-119 Encourage Learning
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 113-133 Shape Culture and Drive Engagement—Real-time Actionable Insights
In: People Analytics
by Rahul Ghatak
- 113-142 Data Governance as Driver of Value Stream Optimization and as Pacemaker for the Digital Transformation
In: Data Governance for Managers
by Lars Michael Bollweg
- 113-163 Aircraft Financial and Operational Efficiencies
In: Aircraft Valuation in Volatile Market Conditions
by Bijan Vasigh & Farshid Azadian
- 115-120 Overview of the Diagnostic Process
In: The Neurology of Business
by Martin Pfiffner
- 115-130 Aligning Strategic, Tactical, and Operational Level Learning for Performance
In: Strategic Human Resource Development in Practice
by Lyle Yorks & Amy Lui Abel & Denise Rotatori
- 115-140 Spare Parts Management
In: Warranty Chain Management
by Albert Liao
- 117-121 Case 6: Al Maktoum International Airport
In: Project Finance
by B Rajesh Kumar
- 117-123 Direct and Indirect Marketing, Sales Promotion and Public Relations
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 117-124 Key Steps Taken by GE Appliances
In: Leadership for a Digital World
by Annika Steiber
- 117-127 Value-Based Leadership as a Basis for Social Innovation in Family Businesses
In: The Global Impact of Social Innovation
by Nicolai Müller & Constanze Drescher
- 117-130 A Smart Internet Hospital—The Building of the AHJU Internet Hospital
In: Casebook of Chinese Business Management
by Jia Ke
- 117-131 Create a Movement and Drive Transformation
In: Responsible Procurement
by Stefan Aichbauer & Martina Buchhauser & Agnes Erben & Sven Steinert & Detlef Tietze & Emilia Wiking
- 117-133 Basics of Quality
In: From Industry 4.0 to Quality 4.0
by Timothy Adesanya Ibidapo
- 117-135 A New Generational Contract
In: Resetting Human Resource Management
by Hermann Troger
- 117-136 Big Data Analysis of Energy Economics in Photovoltaic Power Generation Market
In: Big Data in Energy Economics
by Hui Liu & Nikolaos Nikitas & Yanfei Li & Rui Yang
- 117-141 Corporate Social Responsibility (CSR) Versus Environmental Social Governance (ESG)
In: Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)
by Tracy Dathe & René Dathe & Isabel Dathe & Marc Helmold
- 117-159 Product (Re-)Distribution and Replenishment
In: Data-driven Retailing
by Louis-Philippe Kerkhove
- 119-126 Portfolio Value Gap
In: Strategy in Action
by Angel Gavieiro Besteiro
- 119-128 Analytical and Operations Research Methods and Techniques in Lean Management
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 119-134 Development and Planning of the Strategy against Food Waste in the Spanish Region of Cantabria
In: Case Studies on Sustainability in the Food Industry
by Elisa Baraibar-Diez & María D. Odriozola & Ladislao Luna & Ignacio Llorente & Antonio Martín & José Luis Fernández & Ángel Cobo & José Manuel Fernández & Manuel Luna
- 119-140 Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of Telecommunications Providers
In: Commodity Marketing
by Doreén Pick
- 119-140 Crisis Management in the Public Sector in Times of COVID-19: Insights from Peru
In: Crisis Management for Small and Medium-Sized Enterprises (SMEs)
by Susanne Durst & Mariano Martin Genaro Palacios Acuache & Wolfgang Gerstlberger
- 119-172 Supplier Development in Asia in 5 Steps
In: Effective Cost Cutting in Asia
by Karlheinz Zuerl
- 121-126 The Relationship Between Data and Wisdom
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 121-135 Diagnosing and Designing the Basic Structure (Anatomy, Step I)
In: The Neurology of Business
by Martin Pfiffner
- 121-158 Space and Time Perception, XR, and the Future of Communication
In: The Right Sensory Mix
by Diana Derval
- 121-497 Eight Fields of Action for Building Digital Excellence
In: Toolbox Digital Business
by Ralf T. Kreutzer
- 123-129 Case 7: California High Speed Rail Project
In: Project Finance
by B Rajesh Kumar
- 123-133 Economic Pricing, 3C Pricing, and Cost Estimation Concepts
In: Strategic Performance Management
by Marc Helmold
- 123-143 Trust and Incentives in Driving a Collaborative Innovation: South Korean Life Science Industry
In: Life Science Management
by Juyeon Kim
- 123-147 Marketing Housing
In: Marketing to the Aging Population
by George P. Moschis
- 125-132 Selling Concepts
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 125-137 IMPRESS Training Modules
In: Organisational Excellence and Resilience
by Julia A. M. Reif & Katharina F. Pfaffinger & Erika Spieß
- 125-147 Interaction of the IoT with Other Technologies
In: Digital Supply Chain and Logistics with IoT
by Andreas Holtschulte
- 125-168 The Role of Line Managers in Complementary Management
In: Complementary Management
by Boris Kaehler
- 125-176 The Underestimated Success Factor: People
In: Successfully Managing S/4HANA Projects
by Denise Banks-Grasedyck & Eckhard Lippke & Hans Oelfin & Reinhold Schwaiger & Volker Seemann
- 127-133 Based on Good and Bad Experiences, A Beginning Discussion of the Potential Decision-Making Framework from Which Lessons Can Be Learned and Burnt ToastBurnt toast Can Be Avoided
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
Printed from https://ideas.repec.org/s/spr/mgmchp6.html
