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Colors, the Microbiome, and the Future of Beauty

In: The Right Sensory Mix

Author

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  • Diana Derval

    (DervalResearch)

Abstract

In this chapter, we master the science of colors and decode the impact of colors and contrast on brand preferences with the Y-3 and Kate Spade success stories. We reflect on how to reach beauty shoppers with the gifting case. A field trip to the BMW Brand Experience Centre helps us dig into personas at a sensory and physiological level. The future of beauty and well-being become clearer with Prof. Garib’s insights on the microbiome, and we review the impact of the hormonal makeup on the latest developments in cosmetics and beauty standards, across continents.

Suggested Citation

  • Diana Derval, 2022. "Colors, the Microbiome, and the Future of Beauty," Management for Professionals, in: The Right Sensory Mix, edition 2, chapter 4, pages 89-120, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-662-63795-1_4
    DOI: 10.1007/978-3-662-63795-1_4
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