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Content
2023
- 293-305 What Kind of Organization and Culture Do Millennials Need?
In: Moments of Leadership
by Hanspeter Zürcher
- 293-325 Value Creation, Capture, and Allocation
In: Strategic Management Accounting in a Network Economy
by Wingsun Li
- 295-308 RT-Mart: A Digital and Intelligent Leader in the Retail Industry
In: How Digital Intelligence Drives Business Growth
by Fuming Chen
- 297-310 Zall Smart Commerce: Intelligent Link Ecology Leads the Transformation Towards Industrial Internet
In: Innovation of Digital Economy
by Pingfeng Liu & Han Gao & Jiaxian Huang & Hongfu Yu
- 297-315 Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality
In: Marketing and Sales Automation
by Hannes Huttelmaier & Julia Heigl
- 301-313 Semantic Communication Technologies
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 303-319 The Technology Transfer Office as Facilitator Between Researchers and Investors: A German Perspective
In: Intellectual Property Management for Start-ups
by Alexandros E. Papaderos & Oliver Bücken
- 305-317 Pricing Process Part 5: Monitoring
In: Digital Pricing
by Frank Frohmann
- 307-312 Marketing Cloud Intelligence Helps New Retail Companies Achieve Transformation
In: Methodology for Digital Transformation
by Xiaodong Ma
- 307-326 Because You Really Want to Know! Analysis with rep:grid
In: Moments of Leadership
by Hanspeter Zürcher
- 309-322 Easyhome: Reconstructing “People, Goods, and Fields” with Digital Intelligence
In: How Digital Intelligence Drives Business Growth
by Beihong Wu
- 309-357 Leadership
In: Project Management Handbook
by Jürg Kuster & Christian Bachmann & Mike Hubmann & Robert Lippmann & Patrick Schneider
- 311-318 FOMDAS FOODS: Digital Marketing Pioneer
In: Innovation of Digital Economy
by Lan Shen
- 313-322 Building a Marketing Intelligence System for New Retail Companies
In: Methodology for Digital Transformation
by Xiaodong Ma
- 315-321 Cell-Free Cooperative Massive MIMO
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 317-329 Lead Management Automation Unites Marketing and Sales
In: Marketing and Sales Automation
by Uwe Hannig
- 319-333 Xiaomi: How Do the World’s Top Enterprises for Product Ecosystem Layout the Internet of Things?
In: Innovation of Digital Economy
by Ziyi Zheng & Chuyan Li & Yan Tu
- 319-338 Pricing Process and Pricing Psychology
In: Digital Pricing
by Frank Frohmann
- 321-338 Managing IP-Related Tensions Between Universities and Spin-Offs
In: Intellectual Property Management for Start-ups
by Alexander A. Fink & Joshua Arbter & Stephan M. Wagner
- 323-325 A Renowned Retail Company Creates an Industrial Internet Platform
In: Methodology for Digital Transformation
by Xiaodong Ma
- 323-330 Sensing-Assisted Fast Network Access
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 323-336 Feihe Dairy: Winged with Digintelligence
In: How Digital Intelligence Drives Business Growth
by Fuming Chen
- 327-333 A University Builds a Digital Campus
In: Methodology for Digital Transformation
by Xiaodong Ma
- 331-336 Cloud-Edge-Network-Device Synergy, and Convergence of Communication, Sensing, and Computing
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 331-345 Integration of Sales Partners into Lead Management
In: Marketing and Sales Automation
by Philipp Baron Brüggen
- 331-393 Digital Platforms
In: The Economic Value of Digital Disruption
by Vijay Kumar
- 335-343 An Urban Merchant Bank Builds a Digital Bank
In: Methodology for Digital Transformation
by Xiaodong Ma
- 335-345 Pimax: How to Subvert VR Industry and Break Through Record of Kickstarter Crowdfunding
In: Innovation of Digital Economy
by Hanmi Lin & Guichao Jin & Jianbo Weng
- 337-343 Intelligent Network Slicing
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 337-352 Haidilao: Thoughtful and “Smart” Service
In: How Digital Intelligence Drives Business Growth
by Beihong Wu
- 341-354 Tools of the Trade: A Trading Nation’s View on the Value of IP Rights for Start-Ups
In: Intellectual Property Management for Start-ups
by Michael Falk & Ben Mitra-Kahn & Charlotte Trinh & Haiyang Zhang
- 345-351 Future-Oriented Satellite-Ground Integrated Network
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 347-356 Mixiaojiu Wine Industry: “In Virtue of the Opportunity, I Will Go up in the World”
In: Innovation of Digital Economy
by Li Zhang & Jingwen Xiong
- 347-360 Funnel Performance Management
In: Marketing and Sales Automation
by Jan Beco & Egemen Zeren
- 353-370 BESTORE: Following Through the Digintelligent Transformation
In: How Digital Intelligence Drives Business Growth
by Beihong Wu
- 353-379 Typical Application Scenarios of 6G in Industries
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 355-373 Market Success for Inventions: Patent Commercialization Scoreboard and Innovation Support
In: Intellectual Property Management for Start-ups
by Thomas Bereuter & Adéla Dvořáková & Ilja Rudyk
- 357-359 “Here Comes the Cat” Quietly Became Popular: Content Marketing in the New Media Era
In: Innovation of Digital Economy
by Xusen Cheng & Bo Yang & Kanliang Wang
- 359-456 Teams
In: Project Management Handbook
by Jürg Kuster & Christian Bachmann & Mike Hubmann & Robert Lippmann & Patrick Schneider
- 361-372 How Customer-Led Growth Solve Typical Lead Management Problems of B2B Companies
In: Marketing and Sales Automation
by Thorsten Herrmann
- 361-373 SHEIN: How Does the Most Mysterious 10 Billion-Dollar Company in China Achieve Overseas Growth?
In: Innovation of Digital Economy
by Yu Jin
- 371-383 Xtep: Leader of Digital Intelligent Transformation
In: How Digital Intelligence Drives Business Growth
by Fuming Chen
- 375-393 Yimidida: The Road to Upgrade the Business Model of LTL Industry from “Block” to “Plane”
In: Innovation of Digital Economy
by Chuanbo Zhu
- 375-393 Predictive Intelligence as a Success Factor in B2B Marketing
In: Marketing and Sales Automation
by Thomas Geiger & Uwe Seebacher
- 375-409 Raising IP Awareness of Start-Ups: A French Perspective
In: Intellectual Property Management for Start-ups
by Philippe Borne
- 395-406 Lvwochuan Farm: How Does Traditional Agriculture Realize the Digital Transformation of the Whole Industrial Chain?
In: Innovation of Digital Economy
by Jiarong Guo & Guohao Zhang & Yong Zhou & Zhili Lin & Qianqiang Li
- 395-408 Artificial Intelligence: The Revolution in Marketing
In: Marketing and Sales Automation
by Claudia Bünte
- 395-447 The Promise of 5G
In: The Economic Value of Digital Disruption
by Vijay Kumar
- 407-421 The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”
In: Innovation of Digital Economy
by Zhan Li & Hao Zheng
- 409-430 Application of AI in Customer Experience Management
In: Marketing and Sales Automation
by Merve Kacar
- 411-423 Strategic Considerations and the Seed-to-Maturity Model When Establishing the Ideal IP Portfolio in the Start-up Context
In: Intellectual Property Management for Start-ups
by T. Alexander Puutio
- 423-431 Quality-Oriented and E-commerce-Empowered: Entrepreneurial Practice of Wangxianji Hairy Crab
In: Innovation of Digital Economy
by Chunfeng Jiao & Jiawei Li
- 427-440 An Introduction to Intellectual Property Rights and Formal and Informal Protection Strategies
In: Intellectual Property Management for Start-ups
by Martin A. Bader
- 427-498 International Transportation
In: A Guide to International Trading
by Eun Sup Lee
- 431-446 The Future of Marketing and Sales Automation
In: Marketing and Sales Automation
by Markus Rach
- 433-441 Kylin Plan: Building a Cross-Border E-Commerce Service Ecology, Empowering the Transformation of Chinese Manufacturing to Go Abroad
In: Innovation of Digital Economy
by Guichao Jin & Hanmi Lin
- 441-462 Important Aspects of IP for Start-Ups: Strategies for Avoiding Common Pitfalls
In: Intellectual Property Management for Start-ups
by Louis Lagler & Christian Ebner
- 443-454 GOFANS E-commerce: Make the Down Lighter, Make the Supply Chain Softer
In: Innovation of Digital Economy
by Jianshan Sun & Yezheng Liu & Yuanchun Jiang
- 447-472 Marketing and Sales Automation as Enabler for Reengineering Corporate Communication
In: Marketing and Sales Automation
by Uwe Seebacher
- 449-523 Online Learning
In: The Economic Value of Digital Disruption
by Vijay Kumar
- 455-464 JACK: How a Manufacturing Enterprise Transforms Digitally?
In: Innovation of Digital Economy
by Jiahui Ye & Jiaorong Zhao & Kecheng Chen & Junping Wang & Chengbin Wang
- 457-465 Reference List for the Individual Competence Baseline (ICB) from IPMA (International Project Management Association)
In: Project Management Handbook
by Jürg Kuster & Christian Bachmann & Mike Hubmann & Robert Lippmann & Patrick Schneider
- 463-490 Blind As a Mole? How Patent Data can Help Start-ups to Compete
In: Intellectual Property Management for Start-ups
by Sevim Süzeroğlu-Melchiors
- 465-473 Joint Efforts for Mutual Development, Collaborative Innovation for Future—National Undergraduate E-commerce “Innovation, Creativity and Entrepreneurship” Competition
In: Innovation of Digital Economy
by Qi Li & Shuai Liu & Cuihua Zhu
- 491-499 Technical Patent Circumvention: How Start-ups can get Around Infringed Patents
In: Intellectual Property Management for Start-ups
by Oliver Mayer & Frank C. Schnittker
- 499-546 Marine Cargo Insurance
In: A Guide to International Trading
by Eun Sup Lee
- 525-688 The Might of MAAMA
In: The Economic Value of Digital Disruption
by Vijay Kumar
- 547-573 Foreign Exchange Risks
In: A Guide to International Trading
by Eun Sup Lee
- 575-581 Electronic Commerce
In: A Guide to International Trading
by Eun Sup Lee
- 583-598 Claim and Dispute Settlement
In: A Guide to International Trading
by Eun Sup Lee
- 689-795 Digital Hotspots
In: The Economic Value of Digital Disruption
by Vijay Kumar
2022
- 1-1 Correction to: Enabling Digital Transformation Through Cognitive Robotic Process Automation at Deutsche Telekom Services Europe
In: Digitalization Cases Vol. 2
by Christian Czarnecki & Chin-Gi Hong & Manfred Schmitz & Christian Dietze
- 1-3 Introduction
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 1-5 Introduction to the Book, Its Aim, and Content
In: Crisis Management for Small and Medium-Sized Enterprises (SMEs)
by Susanne Durst & Thomas Henschel
- 1-6 Introduction
In: Data Governance for Managers
by Lars Michael Bollweg
- 1-7 What Is Data and Analytics Strategy
In: Defining Enterprise Data and Analytics Strategy
by Prakash Sah
- 1-9 Types of Corporate Bankruptcies
In: HR Leadership During Bankruptcy and Organizational Change
by Charles J. Alaimo
- 1-10 The Modern Lean Enterprise
In: The Modern Lean Enterprise
by Alexander Tsigkas
- 1-11 Marketing, Sales and Pricing: Introduction
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 1-12 Introduction to Supply Chain Risk Management (SCRM)
In: Supply Chain Risk Management
by Marc Helmold & Ayşe Küçük Yılmaz & Tracy Dathe & Triant G. Flouris
- 1-12 People Analytics—Making a Difference to Business
In: People Analytics
by Rahul Ghatak
- 1-13 Multisensory Experiences in Digital Media
In: Neuromarketing in Business
by Thomas Heinrich Musiolik
- 1-14 The Foundation of the Consideration
In: Mergers & Acquisitions
by Maximilian Dreher & Dietmar Ernst
- 1-15 How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study
In: The Global Impact of Social Innovation
by Kathleen Schröter & Angus Cameron
- 1-16 The Need to Change Changes the Way We Work
In: Managing Agile Business Technology
by David Miller
- 1-16 Introduction
In: Successfully Managing S/4HANA Projects
by Denise Banks-Grasedyck & Eckhard Lippke & Hans Oelfin & Reinhold Schwaiger & Volker Seemann
- 1-17 Marketing Strategy: A Global Discipline
In: Global Marketing Strategy
by Bodo B. Schlegelmilch
- 1-17 Lean Management: Introduction
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 1-18 Overview
In: Marketing to the Aging Population
by George P. Moschis
- 1-18 GTEC Service, Consulting, and Training
In: Effective Cost Cutting in Asia
by Karlheinz Zuerl
- 1-22 Sustainable Aviation: An Introduction
In: Sustainable Aviation
by Adrian Müller & Judith L. Walls & Andreas Wittmer
- 1-22 Introduction
In: Variable Takt Principle
by Peter Bebersdorf & Arnd Huchzermeier
- 1-22 CSR as Part of the Corporate Strategy
In: Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)
by Tracy Dathe & René Dathe & Isabel Dathe & Marc Helmold
- 1-23 Performance Management as Part of the Corporate Strategy
In: Strategic Performance Management
by Marc Helmold
- 1-23 System Science
In: Models and Methods for Management Science
by Hao Zhang
- 1-23 An Overview
In: Warranty Chain Management
by Albert Liao
- 1-26 Connected Things: People, Machines, and Plants in the Internet of Things (IoT)
In: Digital Supply Chain and Logistics with IoT
by Andreas Holtschulte
- 1-27 Introduction to Quality
In: From Industry 4.0 to Quality 4.0
by Timothy Adesanya Ibidapo
- 1-27 Magnetic Sense, AI, and the Future of Mobility
In: The Right Sensory Mix
by Diana Derval
- 1-29 Trends in Infrastructure Industry
In: Project Finance
by B Rajesh Kumar
- 1-41 Introduction
In: Big Data in Energy Economics
by Hui Liu & Nikolaos Nikitas & Yanfei Li & Rui Yang
- 1-48 Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria
In: Case Studies on Sustainability in the Food Industry
by Ursula A. Vavrik
- 1-49 Management and Leadership: Definition, Differentiations, and Other Theoretical Considerations
In: Complementary Management
by Boris Kaehler
- 1-50 Introduction to Hotel Revenue Management
In: Revenue Management in the Lodging Industry
by Ben Vinod
- 1-60 The World in Transition
In: Toolbox Digital Business
by Ralf T. Kreutzer
- 1-65 The Globalization and Evolution of the Aviation Industry
In: Aircraft Valuation in Volatile Market Conditions
by Bijan Vasigh & Farshid Azadian
- 3-7 An Uncertain and More Complex Environment Requires You Learn from Your Decisions: Question the Known and Seek Answers to the Unknown
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 3-8 Introduction
In: Doing Business in India
by Anurag K. Agarwal
- 3-8 The Talent Management Plan of Siensol Environment Protection Industry Group
In: Casebook of Chinese Business Management
by Hui Zhou
- 3-12 Development of the Life Sciences Industry over the past 30 Years
In: Life Science Management
by Andreas Föller & Julia Kemmer
- 3-14 Why New Management Models Are Needed: And the New Management Capabilities
In: Leadership for a Digital World
by Annika Steiber
- 3-17 Demographic Developments and Other Social Phenomena
In: Resetting Human Resource Management
by Hermann Troger
- 3-19 The Scope of Human Resource Development: Both an Academic Discipline and Professional Practice
In: Strategic Human Resource Development in Practice
by Lyle Yorks & Amy Lui Abel & Denise Rotatori
- 3-19 The Challenge of Our Lifetime
In: Responsible Procurement
by Stefan Aichbauer & Martina Buchhauser & Agnes Erben & Sven Steinert & Detlef Tietze & Emilia Wiking
- 3-20 Commodity Marketing: An Introduction into Key Concepts and Processes
In: Commodity Marketing
by Margit Enke & Anja Geigenmüller & Alexander Leischnig
- 3-24 Introduction
In: The Neurology of Business
by Martin Pfiffner
- 3-29 The Retailer’s Pricing Challenge
In: Data-driven Retailing
by Louis-Philippe Kerkhove
- 3-61 The Concept of a Comprehensive Management Approach
In: Organisational Excellence and Resilience
by Hans-Werner Franz
- 5-14 Optimised Budget Allocation in Marketing “Beyond Media”
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 5-29 Business Model
In: Strategy in Action
by Angel Gavieiro Besteiro
- 9-13 How the Journey to Improved Decision-Making Started with My Introduction to the Silo ProblemSilo problem and the Importance of Understanding Both Sides of a Story
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 9-14 Crisis Management: From a Theoretical Point of View
In: Crisis Management for Small and Medium-Sized Enterprises (SMEs)
by Susanne Durst & Thomas Henschel
- 9-20 Hopes and Potential
In: Doing Business in India
by Anurag K. Agarwal
- 9-23 Can Qianzhiguan Tea Turn the Corner in the Context of the “Internet Plus” Agriculture?
In: Casebook of Chinese Business Management
by Mingyue Fan & Limin Wang
- 9-36 First Element of Strategy—Business Capabilities
In: Defining Enterprise Data and Analytics Strategy
by Prakash Sah
- 9-45 What Is Data Governance?
In: Data Governance for Managers
by Lars Michael Bollweg
- 11-21 Understanding How the Company Got Here and the Importance of Employee Engagement
In: HR Leadership During Bankruptcy and Organizational Change
by Charles J. Alaimo
- 13-21 The Displacement of the Economy
In: The Modern Lean Enterprise
by Alexander Tsigkas
- 13-28 Funding Life Science Innovations: A Venture Capital Perspective
In: Life Science Management
by Angelika Vlachou
- 13-34 Marketing Management as Part of the Corporate Strategy
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 13-35 SCRM Strategy
In: Supply Chain Risk Management
by Marc Helmold & Ayşe Küçük Yılmaz & Tracy Dathe & Triant G. Flouris
- 13-36 Operational Analytics and Predictive Modelling
In: People Analytics
by Rahul Ghatak
- 15-18 David and Goliath: Mid-cap and Large-cap Companies
In: Mergers & Acquisitions
by Maximilian Dreher & Dietmar Ernst
- 15-23 Quantitative Consideration of the Long-Term Effect of Marketing Measures
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 15-24 What Was Learned by Supporting and Making Decisions During Local and National Political Campaigns
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 15-27 A Good Product Name in the Semantic Network: Implicit Methods for Naming
In: Neuromarketing in Business
by Solveigh P. Lingens & Jonathan T. Mall
- 15-27 Crisis Management Practices in Small- and Medium-Sized Firms
In: Crisis Management for Small and Medium-Sized Enterprises (SMEs)
by Susanne Durst & Thomas Henschel & Johanna Salzmann
- 17-23 Silicon Valley
In: Leadership for a Digital World
by Annika Steiber
- 17-34 Breaking Through
In: Managing Agile Business Technology
by David Miller
- 17-34 Cultural Diversity Drives Social Innovation in Germany’s Digital Economy
In: The Global Impact of Social Innovation
by Alexander Ruthemeier
- 17-67 What Makes an SAP Project So Different?
In: Successfully Managing S/4HANA Projects
by Denise Banks-Grasedyck & Eckhard Lippke & Hans Oelfin & Reinhold Schwaiger & Volker Seemann
- 19-25 Kaizen (改善), Kaikaku (改革) and Innovation Management
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 19-42 Understanding the Needs of Older Consumers
In: Marketing to the Aging Population
by George P. Moschis
- 19-49 The Global Marketing Environment
In: Global Marketing Strategy
by Bodo B. Schlegelmilch
- 19-58 Impact on the Labor Market
In: Resetting Human Resource Management
by Hermann Troger
- 19-61 The Purchasing Manager’s Challenges in Asia
In: Effective Cost Cutting in Asia
by Karlheinz Zuerl
- 19-119 M&A Sales Process
In: Mergers & Acquisitions
by Maximilian Dreher & Dietmar Ernst
- 21-33 Success Stories
In: Doing Business in India
by Anurag K. Agarwal
- 21-37 Make a Difference
In: Responsible Procurement
by Stefan Aichbauer & Martina Buchhauser & Agnes Erben & Sven Steinert & Detlef Tietze & Emilia Wiking
- 21-42 Commodity Differentiation: A Cross-Industry Approach
In: Commodity Marketing
by Boas Bamberger & Christian Homburg & Matthias Staritz & Stephan Bingemer
- 21-49 Foundations of Learning Theory for HRD Practice
In: Strategic Human Resource Development in Practice
by Lyle Yorks & Amy Lui Abel & Denise Rotatori
- 23-28 Sustainability Management and Social Responsibility in the Value Chain
In: Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)
by Tracy Dathe & René Dathe & Isabel Dathe & Marc Helmold
- 23-32 Creating an Effective Employee Retention Plan
In: HR Leadership During Bankruptcy and Organizational Change
by Charles J. Alaimo
- 23-39 The Post-Industrial Factory
In: The Modern Lean Enterprise
by Alexander Tsigkas
- 23-50 Technology Assessment for Sustainable Aviation
In: Sustainable Aviation
by Alexander Stauch & Adrian Müller
- 23-67 Basics on Takt and Flow: Insights from Practice
In: Variable Takt Principle
by Peter Bebersdorf & Arnd Huchzermeier
- 25-28 The Silicon Valley Model
In: Leadership for a Digital World
by Annika Steiber
- 25-32 Brand Marketing of Geographical Indication Products in Xinjiang Tianxiaxiang
In: Casebook of Chinese Business Management
by Mingxing Li & Mengjuan Zhang & Oswin Aganda Anaba
- 25-35 My First Government Job: Getting to the Census Bureau: An Important Personal Decision
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 25-39 Striking the Right Balance: Image vs. Performance Marketing
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 25-49 The Ten Cardinal Mistakes of Organizing
In: The Neurology of Business
by Martin Pfiffner
- 25-51 Warranty Policies
In: Warranty Chain Management
by Albert Liao
- 25-52 Decision-Making Methods
In: Models and Methods for Management Science
by Hao Zhang
- 25-55 Performance in Procurement and Supply Management
In: Strategic Performance Management
by Marc Helmold
- 27-40 Kata (形) – Behavioural Transformation Towards Lean Management
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 27-71 Blueprint for IoT Systems
In: Digital Supply Chain and Logistics with IoT
by Andreas Holtschulte
- 29-32 China
In: Leadership for a Digital World
by Annika Steiber
- 29-41 Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design
In: Neuromarketing in Business
by Gesa Lischka & Steffen Schmidt & Jonathan T. Mall
- 29-42 Implications of Precision Medicine on Marketing and Sales Strategies
In: Life Science Management
by Kristian Koch
- 29-43 Crisis: A Philosophical Insight
In: Crisis Management for Small and Medium-Sized Enterprises (SMEs)
by Aive Pevkur
- 29-56 Quality Overview
In: From Industry 4.0 to Quality 4.0
by Timothy Adesanya Ibidapo
- 29-57 Taste, Product Preferences, and the Future of Shopping
In: The Right Sensory Mix
by Diana Derval
- 29-59 CSR in Procurement
In: Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)
by Tracy Dathe & René Dathe & Isabel Dathe & Marc Helmold
- 31-46 Strategy Blueprint
In: Strategy in Action
by Angel Gavieiro Besteiro
- 31-54 Infrastructure Financing Instruments
In: Project Finance
by B Rajesh Kumar
- 31-60 Understanding Demand and Elasticity
In: Data-driven Retailing
by Louis-Philippe Kerkhove
- 33-37 The New Chinese Model
In: Leadership for a Digital World
by Annika Steiber
- 33-38 A Bankruptcy’s Effect on Benefits and the Barrage of Information Requests
In: HR Leadership During Bankruptcy and Organizational Change
by Charles J. Alaimo
- 33-45 TikTok: How a Chinese Video Clip App Became a Popular and Successful Global Brand
In: Casebook of Chinese Business Management
by Mingyue Fan & Morrant Hemans
- 35-44 Marketing Concepts
In: Performance Excellence in Marketing, Sales and Pricing
by Marc Helmold
- 35-44 Matters.Global: Aligning Crowd Creativity to Accelerate Progress for All
In: The Global Impact of Social Innovation
by Seda Röder
- 35-61 Active Management and GovernanceActive Management and Governance
In: Managing Agile Business Technology
by David Miller
- 37-40 My First Job in the Private Sector – Xerox
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 37-53 Political
In: Doing Business in India
by Anurag K. Agarwal
- 37-56 Second Element of Strategy—Technology and Architecture
In: Defining Enterprise Data and Analytics Strategy
by Prakash Sah
- 37-65 All Things Talent and Organization Networks
In: People Analytics
by Rahul Ghatak
- 37-78 Digitalization in Air Transportation and Reflections on SCRM
In: Supply Chain Risk Management
by Marc Helmold & Ayşe Küçük Yılmaz & Tracy Dathe & Triant G. Flouris
- 39-45 Embarking on Change
In: HR Leadership During Bankruptcy and Organizational Change
by Charles J. Alaimo
- 41-47 My Second Job in Government: Back to the Bureau
In: A Systems Thinking Decision-Making Process
by Vincent P. Barabba
- 41-48 Haier: A Traditional Firm Transforming into a Digital Winner
In: Leadership for a Digital World
by Annika Steiber
- 41-49 Campaign Tracking and Successful Marketing Controlling
In: Agile Marketing Performance Management
by Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar
- 41-51 Keiretsu Networks (系列 ネットワーク)
In: Lean Management, Kaizen, Kata and Keiretsu
by Marc Helmold & Ayşe Küçük Yılmaz & Triant Flouris & Thomas Winner & Violeta Cvetkoska & Tracy Dathe
- 41-65 Develop Purpose, Ambition Level, and Strategy
In: Responsible Procurement
by Stefan Aichbauer & Martina Buchhauser & Agnes Erben & Sven Steinert & Detlef Tietze & Emilia Wiking
- 43-51 Principles of Lean Production
In: The Modern Lean Enterprise
by Alexander Tsigkas
- 43-54 Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot
In: Neuromarketing in Business
by H. Steven Scholte & Andries van der Leij & Victor A. F. Lamme
- 43-54 Intellectual Property in the Life Science Field: With a Focus on Patents
In: Life Science Management
by Andrea Geling & Christian Schmidt
- 43-65 Big Data Analysis of Energy Economics in Oil Market
In: Big Data in Energy Economics
by Hui Liu & Nikolaos Nikitas & Yanfei Li & Rui Yang
- 43-67 Overview of Older Consumer Behavior
In: Marketing to the Aging Population
by George P. Moschis
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