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Was the Boycott of McDonald’s Malaysia Religiously Motivated?

In: Management of Shari’ah Compliant Businesses

Author

Listed:
  • Ezlika M. Ghazali

    (University of Malaya
    University of Malaya Halal Research Centre (UMHRC))

  • Dilip S. Mutum

    (University of Nottingham Malaysia)

  • Meenatharisni Sundramohana

    (University of Malaya)

  • Priscila Valdivieso

    (University of Malaya)

Abstract

In August 2014, McDonald’s Malaysia found themselves in the middle of a marketing crisis, after Palestinian supporters in Malaysia called for a national boycott of the fast-food chain through an online campaign. The ‘Boycott McDonald day’ turned into violent demonstrations outside the outlets of two McDonalds, which resulted in a loss of around 80% of revenue, and other outlets deciding to close for the day. This case study examines the background and issues involved and the actions taken by McDonalds to deal with this crisis.

Suggested Citation

  • Ezlika M. Ghazali & Dilip S. Mutum & Meenatharisni Sundramohana & Priscila Valdivieso, 2019. "Was the Boycott of McDonald’s Malaysia Religiously Motivated?," Management for Professionals, in: Ezlika M. Ghazali & Dilip S. Mutum & Mamunur Rashid & Jashim U. Ahmed (ed.), Management of Shari’ah Compliant Businesses, pages 155-161, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-10907-3_13
    DOI: 10.1007/978-3-030-10907-3_13
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