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Shape Culture and Drive Engagement—Real-time Actionable Insights

In: People Analytics

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  • Rahul Ghatak

    (Acumetric Global Solutions)

Abstract

From Glassdoor reviews to the “Great Place to Work” awards, the corporate world has developed a keen interest in gauging, rewarding and publicizing the health of company cultures. However, beyond offering great opportunities for PR, fostering internal engagement and employee satisfaction is good business. A study by consulting firm Kotter shows that companies with performance-enhancing cultures that “facilitate adaptation to a changing world” see a fourfold increase in revenue growth. Further, for those in the hunt for great talent, a widely quoted 2012 study by Corporate Responsibility Magazine revealed that 69% of respondents would take the reputation of the organization into account before applying for a job even if they were currently without one.

Suggested Citation

  • Rahul Ghatak, 2022. "Shape Culture and Drive Engagement—Real-time Actionable Insights," Management for Professionals, in: People Analytics, chapter 0, pages 113-133, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-19-3873-3_7
    DOI: 10.1007/978-981-19-3873-3_7
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