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B2B and B2C Marketing

In: Performance Excellence in Marketing, Sales and Pricing

Author

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  • Marc Helmold

    (IU, International University of Applied Sciences)

Abstract

The two major segments of marketing are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. Examples of products sold through B2B marketing include:

Suggested Citation

  • Marc Helmold, 2022. "B2B and B2C Marketing," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 4, pages 45-49, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-10097-0_4
    DOI: 10.1007/978-3-031-10097-0_4
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