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January 2020, Volume 27, Issue 1
- 108-122 Revisiting the Brand Luxury Index: new empirical evidence and future directions
by Francisco J. Conejo & Lawrence F. Cunningham & Clifford E. Young
November 2019, Volume 26, Issue 6
- 615-620 Journal of Brand Management: year end review 2019
by Shaun M. Powell - 621-633 Identifying the antecedents of posts’ popularity on Facebook Fan Pages
by Snehasish Banerjee & Alton Y. K. Chua - 634-645 The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand
by Federico Brunetti & Ilenia Confente & Hans Ruediger Kaufmann - 646-657 Influence of environmental practices on brand equity, satisfaction and word of mouth
by Mihaela Simona Moise & Irene Gil-Saura & Maja Šerić & Maria Eugenia Ruiz Molina - 658-674 Effects of value and innovation on brand equity in retailing
by Beatriz Moliner-Velázquez & María Fuentes-Blasco & Irene Gil-Saura - 675-690 Conceptualising luxury brand attachment: scale development and validation
by Anwar Sadat Shimul & Ian Phau & Michael Lwin - 691-704 Brand equity and firm performance: the complementary role of corporate social responsibility
by Mahabubur Rahman & M. Ángeles Rodríguez-Serrano & Mary Lambkin - 705-716 Brand–brand relational moments
by Zahy B. Ramadan - 717-732 Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA
by Deli Yang & Mahmut Sonmez & Mario Gonzalez & Yi Liu & Carol Y. Yoder
September 2019, Volume 26, Issue 5
- 483-496 Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account
by Per Åsberg & Henrik Uggla - 497-504 Branding an industry?
by Domen Bajde - 505-521 City branding through cinema: the case of postcolonial Hong Kong
by Steven Chen & Eric Shih - 522-537 Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”
by S. Venus Jin & Aziz Muqaddam - 538-549 Managing the Mayo Clinic brand: a case study in staff-developed service performance standards
by Denise M. Kennedy - 550-566 Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy
by Evandro Luiz Lopes & Ricardo Teixeira Veiga - 567-582 From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands
by Mona Mrad & Maya F. Farah & Stephanie Haddad - 583-594 Understanding the drivers of consumer–brand identification
by Jenniina Sihvonen - 595-613 Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits
by Yang-Im Lee & Peter R. J. Trim
July 2019, Volume 26, Issue 4
- 349-364 Free the brand: How a logo frame influences the potentiality of brand extensions
by Yu-Shan Athena Chen & Lien-Ti Bei - 365-375 How to successfully introduce logo redesigns
by Michael F. Walsh & Annie Peng Cui & Deborah J. MacInnis - 376-394 A cultural approach to brand equity: the role of brand mianzi and brand popularity in China
by Raffaele Filieri & Zhibin Lin & Simona D’Antone & Elena Chatzopoulou - 395-409 The implications of digital marketing on WeChat for luxury fashion brands in China
by Sindy Liu & Patsy Perry & Gregory Gadzinski - 410-425 International activities of football clubs, fan attitudes, and brand loyalty
by Daniel Maderer & Dirk Holtbrügge - 426-444 Contextualising social capital in online brand communities
by Stephanie Meek & Madeleine Ogilvie & Claire Lambert & Maria M. Ryan - 445-460 Employees as a second audience: the effect of external communication on internal brand management outcomes
by Rico Piehler & Michael Schade & Christoph Burmann - 461-472 Exploring brand governance in SMEs: does socialisation provide a means to value creation?
by Michelle Renton & James E. Richard - 473-482 Luxury brand dilution: investigating the impact of renting by Millennials on brand equity
by Areti T. Vogel & Sasikarn Chatvijit Cook & Kittichai Watchravesringkan
May 2019, Volume 26, Issue 3
- 227-239 Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension
by Luke Butcher & Billy Sung & Kate Raynes-Goldie - 240-254 The levers of engagement: an exploration of governance in an online brand community
by Tony Cooper & Constantino Stavros & Angela R. Dobele - 255-267 Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level
by Dong Hoo Kim & Doori Song - 268-276 Evaluating the durability of brand alliances using Bayesian methods
by Anthony Koschmann - 277-290 A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector
by Ulrika Leijerholt & Chris Chapleo & Helen O’Sullivan - 291-303 Luxury brands pursuing lifestyle positioning: effects on willingness to pay
by Francesco Massara & Daniele Porcheddu & Robert D. Melara - 304-316 Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices
by Line Schmeltz & Anna Karina Kjeldsen - 317-331 Meaningful experiences: an embodied cognition perspective on brand meaning co-creation
by Jens Stach - 332-347 How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode
by Parves Sultan & Ho Yin Wong
March 2019, Volume 26, Issue 2
- 85-98 The role of brand innovativeness and customer hope in developing online repurchase intentions
by Syed Muhammad Fazal-e-Hasan & Hormoz Ahmadi & Louise Kelly & Ian N. Lings - 99-109 Conceptualizing and researching personal branding effects on the employability
by Manel Khedher - 110-125 Brand verbs: brand synonymity and brand leadership
by Siva M. Kumar & K. R. Jayasimha - 126-140 Branding in the public sector: a systematic literature review and directions for future research
by Ulrika Leijerholt & Galina Biedenbach & Peter Hultén - 141-156 Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth
by Mingzhou Yu & Fang Liu & Julie Anne Lee - 157-175 Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives
by Jake An & Diem Khac Xuan Do & Liem Viet Ngo & Tran Ha Minh Quan - 176-194 How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers
by Timucin Ozcan & Kunter Gunasti - 195-208 When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes
by Bram Roosens & Nathalie Dens - 209-225 Brand tribalism in technology and sport: determinants and outcomes
by Jeremy J. Sierra & Harry A. Taute
January 2019, Volume 26, Issue 1
- 1-8 Researching CSR and brands in the here and now: an integrative perspective
by Urša Golob & Klement Podnar - 9-20 Redefining fit: examining CSR company-issue fit in stigmatized industries
by Lucinda Austin & Barbara Miller Gaither - 21-34 Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities
by Sara Hanson & Lan Jiang & Jun Ye & Nagesh Murthy - 35-48 The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief
by Lynn Rohwer & Martina Topić - 49-59 Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
by Jasmina Ilicic & Stacey M. Baxter & Alicia Kulczynski - 60-70 Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands
by Becky R. Ford & Cynthia Stohl - 71-83 Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
by Ragna Nilssen & Geoff Bick & Russell Abratt
November 2018, Volume 25, Issue 6
- 489-493 Twenty-five years of the Journal of Brand Management
by Joachim Kernstock & Shaun M. Powell - 494-499 Journal of Brand Management: year end review 2018
by Shaun M. Powell - 500-518 How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
by Yana R. Avramova & Patrick De Pelsmacker & Nathalie Dens - 519-535 The brand experience extended model: a meta-analysis
by Fernando Oliveira Santini & Wagner Junior Ladeira & Claudio Hoffmann Sampaio & Diego Costa Pinto - 536-548 Examining the meanings and consumption of sport licensed products through team identification
by Artemisia Apostolopoulou & Dimitra Papadimitriou - 549-560 Trajectories of brand hate
by Lia Zarantonello & Simona Romani & Silvia Grappi & Marc Fetscherin - 561-576 The boundaries for ad creativity: effects of type of divergence and brand processing and responses
by Jiemiao Chen & Robert E. Smith - 577-590 Brand fidelity: a relationship maintenance perspective
by Debra Grace & Mitchell Ross & Ceridwyn King - 591-605 The influence of perceived strength of brand origin on willingness to pay more for luxury goods
by Shir-Way Siew & Michael S. Minor & Reto Felix
September 2018, Volume 25, Issue 5
- 409-410 Luxury brand-building and development: new global challenges, new business models
by Michel Gutsatz & Klaus Heine - 411-423 Is luxury expensive?
by Michel Gutsatz & Klaus Heine - 424-435 The impact of increased brand penetration on luxury desirability: a dual effect
by Jean-Noël M. Kapferer & Pierre Valette-Florence - 436-448 Cross-gender extension potential of luxury brands: a semiotic analysis
by Nathalie Veg-Sala & Elyette Roux - 449-462 Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity
by Jung Eun Lee & Songyee Hur & Brandi Watkins - 463-473 Coopetition in the French luxury industry: five cases of brand-building by suppliers of luxury brands
by Colette Depeyre & Emmanuelle Rigaud & Fabien Seraidarian - 474-487 Personality-driven luxury brand management
by Klaus Heine & Glyn Atwal & Sandrine Crener-Ricard & Michel Phan
July 2018, Volume 25, Issue 4
- 277-292 Antecedents and consequences of participation in brand communities: a literature review
by Margurite Hook & Stacey Baxter & Alicia Kulczynski - 293-304 Explaining brand switching behavior using pull–push–mooring theory and the theory of reasoned action
by Elahe Kordi Ghasrodashti - 305-321 Does the type of attribute matter? Examining whether underlying factors explain product attribute preference
by Dean C. H. Wilkie & Lester W. Johnson & Wynne W. Chin - 322-336 Does brand authenticity alleviate the effect of brand scandals?
by Amélie Guèvremont & Bianca Grohmann - 337-350 Luxury brands do not glitter equally for everyone
by Farhad Aliyev & Taylan Ürkmez & Ralf Wagner - 351-369 Transforming history into heritage: applying corporate heritage to the marketing of places
by Rick T. Wilson - 370-383 20 Years of brand personality: a bibliometric review and research agenda
by Viktoria Maria Radler - 384-394 Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments
by Stacey M. Baxter & Jasmina Ilicic & Alicia Kulczynski - 395-408 Taking a deliberate approach: the enactment of brand orientation in an SME context
by Nicole M. Hodge & Cathi McMullen & Jodie Kleinschafer
May 2018, Volume 25, Issue 3
- 197-201 Internal brand management: introduction to the special issue and directions for future research
by Rico Piehler & Debra Grace & Christoph Burmann - 202-216 Determinants of brand performance: the role of internal branding
by Pramod Iyer & Arezoo Davari & Audhesh Paswan - 217-234 Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions
by Rico Piehler - 235-249 Brand signalling: An antecedent of employee brand understanding
by Emma Karanges & Kim A. Johnston & Ian Lings & Amanda T. Beatson - 250-265 Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
by Holger J. Schmidt & Carsten Baumgarth - 266-275 Sponsorship as an internal branding tool and its effects on employees’ identification with the brand
by Katharina Maria Hofer & Reinhard Grohs
March 2018, Volume 25, Issue 2
- 85-92 Power relations within brand management: the challenge of social media
by Shirley Leitch & Elizabeth Merlot - 93-100 Using time in branding: reflections and orientations in an increasingly competitive world
by Mark A. P. Davies - 101-118 The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
by Klaus-Peter Wiedmann & Franziska Labenz & Janina Haase & Nadine Hennigs - 119-132 In search of tools for the use of country image (CI) in the brand
by Mariana Bassi Suter & Janaina Moura Engracia Giraldi & Felipe Mendes Borini & Maria Laura Ferranty MacLennan & Edson Crescitelli & Edison Fernandes Polo - 133-146 Modeling brand immunity: the moderating role of generational cohort membership
by B. Saju & K. Harikrishnan & S. Joseph Jeya Anand - 147-159 The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
by Djavlonbek Kadirov & Ahmet Bardakcı & Murat Kantar - 160-170 Consumer responses to brand deletion
by Anubhav A. Mishra - 171-184 Brands using historical references: a consumers’ perspective
by Fabien Pecot & Virginie Barnier - 185-196 An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
by Haesun Park-Poaps & Jiyun Kang
January 2018, Volume 25, Issue 1
- 1-2 ‘Brands that do Good’ (11th global brand conference), University of Bradford School of Management
by Stuart Roper & Ming Lim & Oriol Iglesias - 3-13 Brands that do good: insight into social brand equity
by Claire Naidoo & Russell Abratt - 14-26 Asian city brand meaning: a Hong Kong perspective
by Bill Merrilees & Dale Miller & Gloria L. Ge & Charles Chin Chiu Tam - 27-37 Brand associations: the value of ability versus social responsibility depends on consumer goals
by Zachary S. Johnson & Yun Jung Lee & Minoo Talebi Ashoori - 38-52 Building corporate reputation through consumer responses to green new products
by Mark Pritchard & Theresa Wilson - 53-67 Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign
by Anthony Samuel & Dan Taylor & Gareth R. T. White & Matthew Norris - 68-83 The Core Value Compass: visually evaluating the goodness of brands that do good
by Vignesh Yoganathan & Fraser McLeay & Victoria-Sophie Osburg & David Hart
November 2017, Volume 24, Issue 6
- 509-515 Journal of Brand Management: year end review 2017
by Shaun M. Powell - 516-521 Brand network communities: Leveraging brand relationships within the supply-chain
by Matthew A. Hawkins - 522-545 Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
by Abhishek Pathak & Gemma Calvert & Carlos Velasco - 546-561 Customer segmentation based on store equity: What explains customer store preference?
by Irene Gil Saura & Gloria Berenguer-Contrí & María Eugenia Ruiz Molina & Géraldine Michel - 562-574 Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumers’ interpretations
by Huan Chen & Ye Wang - 575-591 Brand champion behaviour: Its role in corporate branding
by Raisa Yakimova & Felix Mavondo & Susan Freeman & Helen Stuart - 592-608 How to create reproducible brand personality scales
by Theo Lieven - 609-621 The impact of atypical product design on consumer product and brand perception
by Benedikt Schnurr - 622-638 If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour
by Anant Jyoti Badgaiyan & Saumya Dixit & Anshul Verma
October 2017, Volume 24, Issue 5
- 375-390 New brand logo design: customers’ preference for brand name and icon
by Sabrina Bresciani & Paolo Ponte - 391-404 The influence of rituals on luxury product consumption: implications for brands
by Kirsten Cowan & Nathalie Spielmann - 405-422 Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context
by Douglas R. Ewing & Chris T. Allen - 423-438 Measuring corporate personality: A critical review and new insights
by Oleg Gorbaniuk & Wiktor Razmus & Kasia Firlej & Agnieszka Lebiedowicz & Maciej Leszczyński - 439-452 Antecedents and outcomes of brand experience: an empirical study
by Imran Khan & Mobin Fatma - 453-466 Narrow, powerful, and public: the influence of brand breadth in the luxury market
by Youngseon Kim & Nikki Wingate - 467-488 Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA
by Pradeep Kumar Mohanty & N. Senthil Kumar - 489-507 Global brand value in developed, emerging, and least developed country markets
by Arilova A. Randrianasolo
August 2017, Volume 24, Issue 4
- 307-309 Introduction to the special issue: Harnessing the power of brand and co-created innovation
by Mark Uncles & Liem Viet Ngo - 310-321 The co-creation continuum: from tactical market research tool to strategic collaborative innovation method
by Nicholas Ind & Oriol Iglesias & Stefan Markovic - 322-333 Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships
by Suzan Burton & Alena Soboleva & Kate Daellenbach & Debra Z. Basil & Terry Beckman & Sameer Deshpande - 334-348 Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments
by Jamie Carlson & Natalie Jane Vries & Mohammad M. Rahman & Alex Taylor - 349-361 Gamification as a platform for brand co-creation experiences
by Helena Nobre & André Ferreira - 362-374 Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets
by Kun Chen & Stephen J. Newell & Gang Kou & Lei Zhang & Chen Hua Li
May 2017, Volume 24, Issue 3
- 211-229 YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands
by Assumpció Huertas & María Isabel Míguez-González & Natàlia Lozano-Monterrubio - 230-249 Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators
by Charles E. Gengler & Michael S. Mulvey - 250-270 Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth
by Bastian Popp & Herbert Woratschek - 271-283 The future of brand protection: responding to the global risk
by Jeremy M. Wilson - 284-306 A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation
by Ying Zhu & Haipeng (Allan) Chen
March 2017, Volume 24, Issue 2
- 129-139 Corporate identity, strategy and change
by Russell Abratt & Michela Mingione - 140-160 Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic
by Janée N. Burkhalter & Carolyn Folkman Curasi & Corliss G. Thornton & Naveen Donthu - 161-177 Isolating strategy effectiveness of brands in an emerging market: A choice modeling approach
by Sanjoy Ghose & Amir Heiman & Oded Lowengart - 178-192 Brand value, accounting standards, and mergers and acquisitions: “The Moribund Effect”
by Roger Sinclair & Kevin Lane Keller - 193-208 The causal relationship between store equity and loyalty: Testing two alternative models in retailing
by Irene Gil-Saura & Maja Šerić & María Eugenia Ruiz-Molina & Gloria Berenguer-Contrí - 209-209 Erratum to: Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
by Michelle Renton & Urs Daellenbach & Sally Davenport & James E Richard
January 2017, Volume 24, Issue 1
- 1-13 Experience-centric branding: challenges and advancing a new mantra for corporate brand governance
by Bill Merrilees - 14-32 Refining the conceptualization of Brand Authenticity
by Mohammad Muzahid Akbar & Walter Wymer - 33-48 Brand jealousy and willingness to pay premium: The mediating role of materialism
by Nilay Bıçakcıoğlu & İlkin Yaran Ögel & Burcu İlter - 49-67 Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing
by Mary Beth Pinto & Arpan Yagnik - 68-85 The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands
by Machiel J. Reinders & Jos Bartels - 86-104 Measuring brand experiences cross-nationally
by Ulla A. Saari & Saku J. Mäkinen - 105-127 Popularity of digital products in online social tagging systems
by Jurui Zhang & Raymond Liu
November 2016, Volume 23, Issue 6
- 601-611 Journal of Brand Management – Year end review 2016
by Shaun M. Powell - 612-630 The progression of brand orientation literature in twenty years: A systematic literature review
by Muhammad Anees-ur-Rehman & Ho Yin Wong & Mokter Hossain - 631-647 Branding a tertiary institution by committee: An exploration of internal brand analysis and management processes
by Chris Chapleo & Paul Clark - 648-665 Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit
by Carolin Decker & Annika Baade - 666-678 Is J the new K? Initial letters and brand names
by George Doorn & Bryan Paton & Charles Spence - 679-700 The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators
by Shampy Kamboj & Zillur Rahman - 701-715 Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?
by Luke Butcher & Ian Phau & Min Teah - 716-731 Certification and authentication of brand value propositions
by Richard G. Starr & Roderick J. Brodie - 732-732 Erratum to: Issue 23.5
by Beatrix Daniel - 733-733 Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators
by Shampy Kamboj & Zillur Rahman
September 2016, Volume 23, Issue 5
- 1-23 Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements
by Hyunju Shin & Riza Casidy & Alyssa Yoon & So-Hyang Yoon - 24-40 Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions
by Ranga Chimhundu - 41-69 Establishing measures and drivers of consumer brand engagement behaviours
by Abhishek Dwivedi & Dean Wilkie & Lester Johnson & Jay Weerawardena - 70-96 Getting what you’re worth: Implications that affect firm value in a brand acquisition
by Monica B. Fine & Kimberly Gleason & Desi Budeva - 97-113 A lovable personality: The effect of brand personality on brand love
by Pinaki Roy & Kapil Khandeparkar & Manoj Motiani - 114-129 Cross-category indulgence: Why do some premium brands grow during recession?
by Tanya Mark & Colette Southam & Jan Bulla & Sergio Meza
July 2016, Volume 23, Issue 4
- 363-382 When is brand orientation a useful strategic posture?
by Nathaniel Boso & Paige S Carter & Jonathan Annan - 383-402 The role of place branding and image in the development of sectoral clusters: The case of Dubai
by Khalid Hafeez & Pantea Foroudi & Keith Dinnie & Bang Nguyen & Sanjai K Parahoo - 403-418 Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?
by Zachary S Johnson & Yichao Tian & Sangwon Lee - 419-438 Brand associations in the higher education sector: The difference between shared and owned associations
by Abas Mirzaei & Elham (Helen) Siuki & David Gray & Lester W Johnson - 439-456 The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress
by Nancy Spears & Seth Ketron & Kirsten Cowan - 457-471 Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community
by Erin Willis & Ye Wang
May 2016, Volume 23, Issue 3
- 229-251 A consumer-perceived consumer-based brand equity scale
by Sally Baalbaki & Francisco Guzmán - 252-272 City branding research and practice: An integrative review
by Amelia Green & Debra Grace & Helen Perkins - 273-288 The impact of age on consumer attachment to celebrities and endorsed brand attachment
by Jasmina Ilicic & Stacey M Baxter & Alicia Kulczynski - 289-305 Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
by Michelle Renton & Urs Daellenbach & Sally Davenport & Richard James E - 306-326 The internal branding process and financial performance in service companies: An examination of the required steps
by Sasu Tuominen & Saku Hirvonen & Helen Reijonen & Tommi Laukkanen - 327-344 Brand owner approaches to assessing the risk of product counterfeiting
by Jeremy M Wilson & Brandon A Sullivan - 345-361 Organizing for brand protection and responding to product counterfeit risk: An analysis of global firms
by Jeremy M Wilson & Clifford Grammich & Fiona Chan
March 2016, Volume 23, Issue 2
- 119-136 An integrated model of customer-brand engagement: Drivers and consequences
by Cassandra France & Bill Merrilees & Dale Miller - 137-152 What’s in a university logo? Building commitment in higher education
by Arnold Japutra & Keni Keni & Bang Nguyen - 153-178 Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions
by Salim L Azar & Joana César Machado & Leonor Vacas-de-Carvalho & Ana Mendes - 179-196 The magic of ‘great’ linked to product names
by Jose A Martínez - 197-215 Toward a model of brand strategy adoption
by Heidi Neuvonen - 216-228 Positive affectivity as a predictor of consumers’ propensity to be brand loyal
by Sanjay Pulligadda & Frank R Kardes & Maria L Cronley
January 2016, Volume 23, Issue 1
- 1-2 17th International Corporate Identity Group (ICIG) symposium
by John M T Balmer & Russell Abratt & Nicola Kleyn - 3-7 Corporate brands and corporate marketing: Emerging trends in the big five eco-system
by John M T Balmer & Russell Abratt & Nicola Kleyn - 8-21 The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management
by John M T Balmer & Wei-Yue Wang - 22-37 The perceptions of supplier-buyer relations and its affect on the corporate brand
by Jeremy Flax & Geoff Bick & Russell Abratt - 38-54 Corporate brands as catalysts in times of change: Lessons from a South African bank
by Sean McCoy & Peet Venter - 55-66 Drivers of employee propensity to endorse their corporate brand
by Pride Morokane & Manoj Chiba & Nicola Kleyn - 67-88 Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
by Fernando Pinto Santos & Mario Burghausen & John M T Balmer - 89-117 The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
by Mats Urde & Stephen A Greyser