Brand signalling: An antecedent of employee brand understanding
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DOI: 10.1057/s41262-018-0100-x
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- Shaun M. Powell, 2018. "Journal of Brand Management: year end review 2018," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 494-499, November.
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Keywords
Brand signalling; Signalling theory; Brand promise; Employees; Brand understanding;All these keywords.
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