Measuring corporate personality: A critical review and new insights
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DOI: 10.1057/s41262-017-0042-8
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- Shaun M. Powell, 2017. "Journal of Brand Management: year end review 2017," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 509-515, November.
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Keywords
Business organisations; Corporate image; Psycho-lexical approach; Consumer behaviour;All these keywords.
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