Using time in branding: reflections and orientations in an increasingly competitive world
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DOI: 10.1057/s41262-017-0066-0
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- Shaun M. Powell, 2018. "Journal of Brand Management: year end review 2018," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 494-499, November.
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Keywords
Time-based competition; Timestyle; Technology; Positioning; Globalisation;All these keywords.
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