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Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators

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  • Shampy Kamboj

    (Indian Institute of Technology)

  • Zillur Rahman

    (Indian Institute of Technology)

Abstract

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Suggested Citation

  • Shampy Kamboj & Zillur Rahman, 2016. "Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 733-733, November.
    • Handle: RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0018-0
    DOI: 10.1057/s41262-016-0018-0
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    Cited by:

    1. Farmaki, Anna & Olya, Hossein & Taheri, Babak, 2021. "Unpacking the complex interactions among customers in online fan pages," Journal of Business Research, Elsevier, vol. 125(C), pages 164-176.
    2. Manisha Mathur, 2020. "Improving the value of the retailer brand through social media equity," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 508-530, September.
    3. McClure, Clair & Seock, Yoo-Kyoung, 2020. "The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    4. Myoung-Jin Chae, 2021. "Driving Consumer Engagement through Diverse Calls to Action in Corporate Social Responsibility Messages on Social Media," Sustainability, MDPI, vol. 13(7), pages 1-22, March.
    5. Mora Cortez, Roberto & Johnston, Wesley J. & Ghosh Dastidar, Ayan, 2023. "Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?," Journal of Business Research, Elsevier, vol. 155(PA).

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