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Researching CSR and brands in the here and now: an integrative perspective

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  • Urša Golob

    (University of Ljubljana)

  • Klement Podnar

    (University of Ljubljana)

Abstract

The inclusion of corporate social responsibility (CSR) in branding is becoming widespread both in research and practice. Companies engaging in CSR-related branding must adopt an integrative perspective on CSR branding by acting on CSR expectations and issues, considering CSR branding decisions and concentrating on relational brand elements and outcomes. The integrative perspective is illustrated in a model which serves as a framework for introducing the papers in this special issue. The papers address various topics in this model and bring up various relevant CSR branding considerations which should interest both researchers and managers in this area of study and practice.

Suggested Citation

  • Urša Golob & Klement Podnar, 2019. "Researching CSR and brands in the here and now: an integrative perspective," Journal of Brand Management, Palgrave Macmillan, vol. 26(1), pages 1-8, January.
    • Handle: RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0112-6
    DOI: 10.1057/s41262-018-0112-6
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    References listed on IDEAS

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    Cited by:

    1. Shaun M. Powell, 2019. "Journal of Brand Management: year end review 2019," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 615-620, November.
    2. Urša Golob & Mark A. P. Davies & Joachim Kernstock & Shaun M. Powell, 2020. "Trending topics plus future challenges and opportunities in brand management," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 123-129, March.
    3. Zdenka Kádeková & Radovan Savov & Ingrida Košičiarová & Katarina Valaskova, 2020. "CSR Activities and Their Impact on Brand Value in Food Enterprises in Slovakia Based on Foreign Participation," Sustainability, MDPI, vol. 12(12), pages 1-21, June.
    4. Khizar Hayat & Zhu Jianjun & Hashim Zameer & Shahid Iqbal, 2020. "Understanding the influence of corporate social responsibility practices on impulse buying," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1454-1464, May.
    5. Tarek Abid & Marie‐Aude Abid‐Dupont & Jean‐Louis Moulins, 2020. "What corporate social responsibility brings to brand management? The two pathways from social responsibility to brand commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 925-936, March.
    6. Anna Karina Kjeldsen & Line Schmeltz, 2024. "The challenges of balancing ethics and competence for purpose-driven brands: an exploratory case study on social impact company Too Good To Go," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 310-330, May.
    7. Urša Golob & Mario Burghausen & Joachim Kernstock & Mark A. P. Davies, 2022. "Brand management and sustainability: exploring potential for the transformative power of brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(6), pages 513-519, November.
    8. Swaen, Valérie & Demoulin, Nathalie & Pauwels-Delassus, Véronique, 2021. "Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation," Journal of Business Research, Elsevier, vol. 131(C), pages 709-721.
    9. François Maon & Valérie Swaen & Kenneth de Roeck, 2021. "Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective," Post-Print hal-03275858, HAL.
    10. Petar Gidaković & Mateja Kos Koklič & Mila Zečević & Vesna Žabkar, 2022. "The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes," Journal of Brand Management, Palgrave Macmillan, vol. 29(6), pages 556-568, November.
    11. Zamira Ataniyazova & Barry A. Friedman & Prabha Kiran, 2022. "New corporate social responsibility brand evaluation in a developing country: Uzbekistan," International Journal of Corporate Social Responsibility, Springer, vol. 7(1), pages 1-15, December.
    12. Oriol Iglesias & Nicholas Ind, 2020. "Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 710-720, November.

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