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Luxury brand-building and development: new global challenges, new business models

Author

Listed:
  • Michel Gutsatz

    (Kedge Business School
    Emlyon Business School)

  • Klaus Heine

    (Kedge Business School
    Emlyon Business School)

Abstract

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Suggested Citation

  • Michel Gutsatz & Klaus Heine, 2018. "Luxury brand-building and development: new global challenges, new business models," Journal of Brand Management, Palgrave Macmillan, vol. 25(5), pages 409-410, September.
    • Handle: RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0093-5
    DOI: 10.1057/s41262-018-0093-5
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    Cited by:

    1. Rizwan Raheem Ahmed & Erum Zahoor Zaidi & Syed Hasnain Alam & Dalia Streimikiene & Vishnu Parmar, 2023. "Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 265-265, February.
    2. Luming Zhao & Jiaxi Peng & Shubin Yu, 2023. "Sustainable Luxury and Consumer Purchase Intention: A Systematic Literature Review," SAGE Open, , vol. 13(4), pages 21582440231, December.
    3. Shaun M. Powell, 2018. "Journal of Brand Management: year end review 2018," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 494-499, November.
    4. Abhinav Karthikeyan Ravichandran & Rashmi Singh, 2024. "Investigating the potential domino effect of a dazzling fiscal-period on CSR performance: a luxury brand scenario," International Journal of Corporate Social Responsibility, Springer, vol. 9(1), pages 1-14, December.

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