Coopetition in the French luxury industry: five cases of brand-building by suppliers of luxury brands
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DOI: 10.1057/s41262-018-0088-2
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- Colette Depeyre & Emmanuelle Rigaud & Fabien Seraidarian, 2018. "What strategies for subcontractors faced with a reconfigured value chain? [Quelles stratégies pour les sous-traitants face aux reconfigurations des chaines de valeurs ?]," Post-Print hal-04005335, HAL.
- Moeen Naseer Butt, 2023. "Mitigating the negative effect of intrabrand clustering: the role of interbrand clustering and firm size," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 34-48, January.
- Shaun M. Powell, 2018. "Journal of Brand Management: year end review 2018," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 494-499, November.
- Jennifer Kunz & Stephanie May & Holger J. Schmidt, 2020. "Sustainable luxury: current status and perspectives for future research," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 541-601, July.
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Keywords
Coopetition; Business model; Brand-building; Suppliers; Luxury; Third-party actors;All these keywords.
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