Managing the Mayo Clinic brand: a case study in staff-developed service performance standards
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DOI: 10.1057/s41262-018-00148-0
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- Shaun M. Powell, 2019. "Journal of Brand Management: year end review 2019," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 615-620, November.
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Keywords
Healthcare brand management; Frontline staff service performance; Service standards; Service quality; Patient experience;All these keywords.
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