Corporate brands and corporate marketing: Emerging trends in the big five eco-system
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DOI: 10.1057/bm.2015.51
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- Jeremy Flax & Geoff Bick & Russell Abratt, 2016. "The perceptions of supplier-buyer relations and its affect on the corporate brand," Journal of Brand Management, Palgrave Macmillan, vol. 23(1), pages 22-37, January.
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- Roshima Said & Corina Joseph & Noor Zahirah Mohd. Sidek & Azlyn Zawawi & Zaherawati Zakaria & Mahadir Ladisma@Awis & Roziya Abu & Normah Omar, 2018. "Development of Bumiputera Communicated Identity Index for Malaysian Statutory Bodies," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(3), pages 198-209, March.
- Line Schmeltz & Anna Karina Kjeldsen, 2019. "Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 304-316, May.
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Keywords
corporate branding; corporate marketing;Statistics
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