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Journal of Brand Management: year end review 2018

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  • Shaun M. Powell

    (University of Wollongong)

Abstract

This is a review and reflection of various Special Issue themes published in the Journal of Brand Management during 2018. Future research avenues are also identified. Themes discussed include (1) Brands that do Good, (2) Internal Brand Management and (3) Luxury Brand-Building.

Suggested Citation

  • Shaun M. Powell, 2018. "Journal of Brand Management: year end review 2018," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 494-499, November.
    • Handle: RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0139-8
    DOI: 10.1057/s41262-018-0139-8
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    References listed on IDEAS

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