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Journal of Brand Management: year end review 2017

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  • Shaun M. Powell

    (University of Wollongong)

Abstract

A review and reflection on key topics plus identification of future research avenues from within the Journal of Brand Management during 2017 that included a special issue focused on the theme of (1) brand and co-created innovation. Six additional themes within the Volume include: (2) online and digital branding, (3) luxury branding, (4) brand personality, (5) brand experience, (6) brand equity and (7) corporate identity and branding.

Suggested Citation

  • Shaun M. Powell, 2017. "Journal of Brand Management: year end review 2017," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 509-515, November.
    • Handle: RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0078-9
    DOI: 10.1057/s41262-017-0078-9
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    References listed on IDEAS

    as
    1. Theo Lieven, 2017. "How to create reproducible brand personality scales," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 592-608, November.
    2. Abhishek Pathak & Gemma Calvert & Carlos Velasco, 2017. "Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 522-545, November.
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    14. Bastian Popp & Herbert Woratschek, 2017. "Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 250-270, May.
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    17. Suzan Burton & Alena Soboleva & Kate Daellenbach & Debra Z. Basil & Terry Beckman & Sameer Deshpande, 2017. "Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships," Journal of Brand Management, Palgrave Macmillan, vol. 24(4), pages 322-333, August.
    18. Sanjoy Ghose & Amir Heiman & Oded Lowengart, 2017. "Isolating strategy effectiveness of brands in an emerging market: A choice modeling approach," Journal of Brand Management, Palgrave Macmillan, vol. 24(2), pages 161-177, March.
    19. Mary Beth Pinto & Arpan Yagnik, 2017. "Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 49-67, January.
    20. Assumpció Huertas & María Isabel Míguez-González & Natàlia Lozano-Monterrubio, 2017. "YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 211-229, May.
    21. Bill Merrilees, 2017. "Experience-centric branding: challenges and advancing a new mantra for corporate brand governance," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 1-13, January.
    22. Oleg Gorbaniuk & Wiktor Razmus & Kasia Firlej & Agnieszka Lebiedowicz & Maciej Leszczyński, 2017. "Measuring corporate personality: A critical review and new insights," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 423-438, October.
    23. Ying Zhu & Haipeng (Allan) Chen, 2017. "A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 284-306, May.
    24. Huan Chen & Ye Wang, 2017. "Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumers’ interpretations," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 562-574, November.
    25. Irene Gil-Saura & Maja Šerić & María Eugenia Ruiz-Molina & Gloria Berenguer-Contrí, 2017. "The causal relationship between store equity and loyalty: Testing two alternative models in retailing," Journal of Brand Management, Palgrave Macmillan, vol. 24(2), pages 193-208, March.
    26. Kirsten Cowan & Nathalie Spielmann, 2017. "The influence of rituals on luxury product consumption: implications for brands," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 391-404, October.
    27. Nicholas Ind & Oriol Iglesias & Stefan Markovic, 2017. "The co-creation continuum: from tactical market research tool to strategic collaborative innovation method," Journal of Brand Management, Palgrave Macmillan, vol. 24(4), pages 310-321, August.
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    30. Shaun M. Powell, 2016. "Journal of Brand Management – Year end review 2016," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 601-611, November.
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    32. Jeremy M. Wilson, 2017. "The future of brand protection: responding to the global risk," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 271-283, May.
    33. Imran Khan & Mobin Fatma, 2017. "Antecedents and outcomes of brand experience: an empirical study," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 439-452, October.
    34. Douglas R. Ewing & Chris T. Allen, 2017. "Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 405-422, October.
    35. Russell Abratt & Michela Mingione, 2017. "Corporate identity, strategy and change," Journal of Brand Management, Palgrave Macmillan, vol. 24(2), pages 129-139, March.
    36. Youngseon Kim & Nikki Wingate, 2017. "Narrow, powerful, and public: the influence of brand breadth in the luxury market," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 453-466, October.
    37. Mark Uncles & Liem Viet Ngo, 2017. "Introduction to the special issue: Harnessing the power of brand and co-created innovation," Journal of Brand Management, Palgrave Macmillan, vol. 24(4), pages 307-309, August.
    38. Janée N. Burkhalter & Carolyn Folkman Curasi & Corliss G. Thornton & Naveen Donthu, 2017. "Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic," Journal of Brand Management, Palgrave Macmillan, vol. 24(2), pages 140-160, March.
    39. Sabrina Bresciani & Paolo Ponte, 2017. "New brand logo design: customers’ preference for brand name and icon," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 375-390, October.
    40. Helena Nobre & André Ferreira, 2017. "Gamification as a platform for brand co-creation experiences," Journal of Brand Management, Palgrave Macmillan, vol. 24(4), pages 349-361, August.
    41. Charles E. Gengler & Michael S. Mulvey, 2017. "Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 230-249, May.
    42. Ulla A. Saari & Saku J. Mäkinen, 2017. "Measuring brand experiences cross-nationally," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 86-104, January.
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    Cited by:

    1. Joachim Kernstock & Shaun M. Powell, 2018. "Twenty-five years of the Journal of Brand Management," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 489-493, November.
    2. Shaun M. Powell, 2020. "Journal of Brand Management: year end review 2020," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 623-628, November.
    3. Snehasish Banerjee & Alton Y. K. Chua, 2019. "Identifying the antecedents of posts’ popularity on Facebook Fan Pages," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 621-633, November.
    4. Shaun M. Powell, 2018. "Journal of Brand Management: year end review 2018," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 494-499, November.

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