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Hermeneutics and Consumer Research

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  • Arnold, Stephen J
  • Fischer, Eileen

Abstract

This article reviews the nature of hermeneutic philosophy and the assumptions and features of a textual interpretation consistent with this perspective. The relationship of hermeneutic philosophy to the interpretive and critical theory traditions in consumer research is also discussed. Copyright 1994 by the University of Chicago.

Suggested Citation

  • Arnold, Stephen J & Fischer, Eileen, 1994. "Hermeneutics and Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 55-70, June.
    • Handle: RePEc:oup:jconrs:v:21:y:1994:i:1:p:55-70
    DOI: 10.1086/209382
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