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Alternative Perspective: A Critique

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  • Shimp, Terence A
  • Hyatt, Eva M
  • Snyder, David J

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Suggested Citation

  • Shimp, Terence A & Hyatt, Eva M & Snyder, David J, 1993. "Alternative Perspective: A Critique," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 496-501, December.
    • Handle: RePEc:oup:jconrs:v:20:y:1993:i:3:p:496-501
    DOI: 10.1086/209365
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    Cited by:

    1. Valerius M. Ciuca, 2006. "Comportement de l’individu questionne le cas du consommateur (Response behavior of the human subject the consumer case)," Working Papers 131, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.

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