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On the Utility of Consumers' Theories in Judgments of Covariation

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  • Baumgartner, Hans

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  • Baumgartner, Hans, 1995. "On the Utility of Consumers' Theories in Judgments of Covariation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(4), pages 634-643, March.
    • Handle: RePEc:oup:jconrs:v:21:y:1995:i:4:p:634-43
    DOI: 10.1086/209424
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    Cited by:

    1. Vlaev, Ivo & Chater, Nick & Lewis, Rich & Davies, Greg, 2009. "Reason-based judgments: Using reasons to decouple perceived price-quality correlation," Journal of Economic Psychology, Elsevier, vol. 30(5), pages 721-731, October.
    2. Sandra C. Vera†Muñoz & Margaret Shackell & Marc Buehner, 2007. "Accountants' Usage of Causal Business Models in the Presence of Benchmark Data: A Note," Contemporary Accounting Research, John Wiley & Sons, vol. 24(3), pages 1015-1038, September.
    3. Thomas Kramer & Caglar Irmak & Lauren Block & Veronika Ilyuk, 2012. "The effect of a no-pain, no-gain lay theory on product efficacy perceptions," Marketing Letters, Springer, vol. 23(3), pages 517-529, September.
    4. Palmeira, Mauricio M. & Thomas, Dominic, 2011. "Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand," Journal of Retailing, Elsevier, vol. 87(4), pages 540-548.
    5. Hsiao-Ching Lee & Wei-Wei Chen & Chih-Wei Wang, 2015. "The role of visual art in enhancing perceived prestige of luxury brands," Marketing Letters, Springer, vol. 26(4), pages 593-606, December.
    6. Heribert Gierl & Armin Stich, 1999. "Sicherheitswert und Vorhersagewert von Qualitätssignalen," Schmalenbach Journal of Business Research, Springer, vol. 51(1), pages 5-32, January.

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