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Alcoholic Beverage Warnings in Magazine and Television Advertisements

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  • Barlow, Todd
  • Wogalter, Michael S

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Suggested Citation

  • Barlow, Todd & Wogalter, Michael S, 1993. "Alcoholic Beverage Warnings in Magazine and Television Advertisements," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 147-156, June.
    • Handle: RePEc:oup:jconrs:v:20:y:1993:i:1:p:147-56
    DOI: 10.1086/209340
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    Cited by:

    1. Rizal Edy Halim, 2019. "Warning Label Placement: The Difference Effect of Social Risk and Health Risk Consequences," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 282-297.
    2. Tobias Effertz & Marie-Kristin Franke & Thorsten Teichert, 2014. "Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks," Journal of Consumer Policy, Springer, vol. 37(2), pages 279-299, June.
    3. Veronica L. Thomas & Kendra Fowler & Pamela Grimm, 2013. "Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(3), pages 564-587, November.
    4. Bhattacharyya, Ayan & Jha, Subhash & Guha, Abhijit & Biswas, Abhijit, 2023. "Should firms display the sale price using larger font?," Journal of Retailing, Elsevier, vol. 99(1), pages 17-25.

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