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Historical Method in Consumer Research: Developing Causal Explanations of Change

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  • Smith, Ruth Ann
  • Lux, David S

Abstract

Historical research provides a qualitative interpretive method uniquely formulated to explain the causes of change through time. As such, it offers considerable potential for expanding our current understanding of inherently dynamic and volatile consumer phenomena. Despite recent interest in interpretive approaches among consumer researchers, the historical consumer behavior literature reveals that this method's potential has not been fully realized. We argue that this underutilization derives from the absence of a full explication of history's methodological assumptions and requirements, which are substantially different from those that have traditionally dominated consumer research. We address this problem by providing a conceptual and methodological review of historical research methods and by demonstrating the application of historical method to the study of change in consumer behavior. Copyright 1993 by the University of Chicago.

Suggested Citation

  • Smith, Ruth Ann & Lux, David S, 1993. "Historical Method in Consumer Research: Developing Causal Explanations of Change," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 595-610, March.
    • Handle: RePEc:oup:jconrs:v:19:y:1993:i:4:p:595-610
    DOI: 10.1086/209325
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    Cited by:

    1. Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2018. "Lessons from nearly a century of the brand management system," Post-Print hal-02045694, HAL.
    2. Spears, Nancy & Amos, Clinton, 2014. "Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising," Journal of Business Research, Elsevier, vol. 67(4), pages 441-448.
    3. Bowie, David, 2018. "Innovation and 19th century hotel industry evolution," Tourism Management, Elsevier, vol. 64(C), pages 314-323.
    4. Hope Jensen Schau & Melissa Archpru Akaka, 2021. "From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 9-22, June.
    5. Taishoff, Marika & Mühlbacher, Hans & Kauppinen-Räisänen, Hannele, 2022. "Building and sustaining resilient luxury service ecosystems," Journal of Business Research, Elsevier, vol. 146(C), pages 201-215.
    6. Julie Leroy & Baptiste Cléret, 2013. "When time matters: how to use a timeline built from ethnographic data," Post-Print hal-01655554, HAL.
    7. Frethey-Bentham, Catherine, 2011. "Pseudo panels as an alternative study design," Australasian marketing journal, Elsevier, vol. 19(4), pages 281-292.
    8. Dimitrie Stoica & Angela-Eliza Micu & Maricica Stoica, 2023. "How to Manage HoReCa Food Waste by Using Digital Technologies?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 805-814, August.
    9. Boris Collet & Éric Rémy & Baptiste Cléret, 2023. "The role of joint dynamics in the evolution of alternative market categories. A sociohistorical approach to independent music [Le rôle des dynamiques conjointes dans l’évolution des catégories de m," Post-Print hal-03967719, HAL.
    10. Nasir, Suphan, 2005. "The development, change, and transformation of Management Information Systems (MIS): A content analysis of articles published in business and marketing journals," International Journal of Information Management, Elsevier, vol. 25(5), pages 442-457.
    11. Thompson, Ann-Marie K., 2010. "Golder's historical method in research in marketing," Journal of Business Research, Elsevier, vol. 63(12), pages 1269-1272, December.

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