IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v19y1992i3p424-33.html
   My bibliography  Save this article

When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses

Author

Listed:
  • Meyers-Levy, Joan
  • Maheswaran, Durairaj

Abstract

Existing theorizing suggests that consumers should experience more intense affective reactions when a positive outcome is missed (short temporal distance) than when its occurrence is relatively remote (long temporal distance). Two studies are reported that explore why and when these effects occur and whether they also occur for persuasion responses. The findings indicate that this effect is likely to occur and influence persuasion only when people's involvement with the message issue is low rather than high. This observation together with findings obtained on a thought-listing task provide evidence that variations in temporal distance seem to operate by altering people's motivation to scrutinize a situation and evoke thoughts about alternative outcomes that might have been. Copyright 1992 by the University of Chicago.

Suggested Citation

  • Meyers-Levy, Joan & Maheswaran, Durairaj, 1992. "When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 424-433, December.
  • Handle: RePEc:oup:jconrs:v:19:y:1992:i:3:p:424-33
    DOI: 10.1086/209312
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209312
    Download Restriction: no

    File URL: https://libkey.io/10.1086/209312?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Judith Covey & Qiyuan Zhang, 2014. "The effect of dynamic proximity cues on counterfactual plausibility," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 9(6), pages 586-592, November.
    2. Yan Zheng & Dayu Cao, 2024. "How do cue utilization and value co-creation and future orientation affect the consumers’ choices of smart agricultural products?," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    3. repec:cup:judgdm:v:9:y:2014:i:6:p:586-592 is not listed on IDEAS
    4. Anna Codini & Michelle Bonera & Giulia Miniero, 2016. "Time horizon and green consumption," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(2), pages 49-62.
    5. Andreas Herrmann & Frank Huber & Christian Seilheimer, 2003. "Die Qual der Wahl: Die Bedeutung des Regret bei Kaufentscheidungen," Schmalenbach Journal of Business Research, Springer, vol. 55(3), pages 224-249, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:19:y:1992:i:3:p:424-33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.