IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v19y1992i1p52-61.html
   My bibliography  Save this article

The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence

Author

Listed:
  • Marmorstein, Howard
  • Grewal, Dhruv
  • Fishe, Raymond P H

Abstract

The value that consumers place on time spent in price-comparison shopping is central to the economics of information theory and models of consumers search behavior. Yet few empirical studies have examined consumers subjective value of time. Building on Gary Becker's work this article presents two tests of a model of the subjective value of time. In an effort to explain consumers subjective value of time while they are price-comparison shopping the model introduces perceived enjoyment of shopping as a new explanatory variable. The findings reveal that respondents incorporate both wage rates and perceived enjoyment of price-comparison shopping into their subjective value of time. Copyright 1992 by the University of Chicago.

Suggested Citation

  • Marmorstein, Howard & Grewal, Dhruv & Fishe, Raymond P H, 1992. "The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 52-61, June.
    • Handle: RePEc:oup:jconrs:v:19:y:1992:i:1:p:52-61
    DOI: 10.1086/209285
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209285
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209285?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:19:y:1992:i:1:p:52-61. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.