Reassessing the Impact of Television Advertising Clutter
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DOI: 10.1086/209339
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Citations
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Cited by:
- GABSZEWICZ, Jean & LAUSSEL, Didier & SONNAC, Nathalie, 2002.
"Network effects in the press and advertising industries,"
LIDAM Discussion Papers CORE
2002062, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Jean J, Gabszewicz & Didier Laussel & Nathalie Sonnac, 2003. "Network Effects in the Press and Advertising Industries," Working Papers 2003-20, Center for Research in Economics and Statistics.
- Anderson, Simon P. & Gabszewicz, Jean J., 2006.
"The Media and Advertising: A Tale of Two-Sided Markets,"
Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 18, pages 567-614,
Elsevier.
- ANDERSON, Simon P. & GABSZEWICZ, Jean J., 2005. "The media and advertising : a tale of two-sided markets," LIDAM Discussion Papers CORE 2005088, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Gabszewicz, Jean Jaskold & Anderson, Simon, 2005. "The Media and Advertising: A Tale of Two-Sided Markets," CEPR Discussion Papers 5223, C.E.P.R. Discussion Papers.
- ANDERSON, Simon P. & GABSZEWICZ, Jean J., 2006. "The media and advertising: a tale of two-sidedmarkets," LIDAM Reprints CORE 1888, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Simon P., ANDERSON & Jean J., GABSZEWICZ, 2005. "The media and advertising : a table of two-sided markets," Discussion Papers (ECON - Département des Sciences Economiques) 2005060, Université catholique de Louvain, Département des Sciences Economiques.
- Kenneth C. Wilbur & Linli Xu & David Kempe, 2013. "Correcting Audience Externalities in Television Advertising," Marketing Science, INFORMS, vol. 32(6), pages 892-912, November.
- Jorge A, Ferrando & Jean J, Gabszewicz & Didier Laussel & Nathalie Sonnac, 2004. "Two-Sided Network Effects and Competition : An Application to Media Industries," Working Papers 2004-09, Center for Research in Economics and Statistics.
- Jorge Ferrando & Jean J. Gabszewicz & Didier Laussel & Nathalie Sonnac, 2008. "Intermarket network externalities and competition: An application to the media industry," International Journal of Economic Theory, The International Society for Economic Theory, vol. 4(3), pages 357-379, September.
- Simon P. Anderson & André de Palma, 2013.
"Shouting to Be Heard in Advertising,"
Management Science, INFORMS, vol. 59(7), pages 1545-1556, July.
- Simon P. Anderson & André de Palma, 2012. "Shouting to be Heard in Advertising," Working Papers hal-00742240, HAL.
- Pieters, R. & Bijmolt, T.H.A., 1997. "Consumer memory for television advertising : A field study of duration, serial position and competition effects," Other publications TiSEM 1ae20014-8470-4056-8e3d-6, Tilburg University, School of Economics and Management.
- repec:dgr:rugsom:95b28 is not listed on IDEAS
- Rosbergen, Edward & Pieters, Rik & Wedel, Michel, 1995. "Undirected visual attention to advertising : a segment-level analysis," Research Report 95B28, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
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