IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v19y1992i3p317-38.html
   My bibliography  Save this article

A Meaning-Based Model of Advertising Experiences

Author

Listed:
  • Mick, David Glen
  • Buhl, Claus

Abstract

This article adopts and extends a meaning-based approach to advertising. We emphasize the consumer's perspective and seek to address important factors that motivate and shape actualized advertising meanings. A graphic model is delineated that focuses on consumers' life themes (e.g., being true vs. being false) and life projects (e.g., what it means to be an educator). The model is assessed through a phenomenological inquiry into the life stories of three individuals and their respective experiences of contemporary magazine advertisements. Findings corroborate the proposition that many actualized ad meanings are a function of the consumer's salient life projects as conjoined by life themes. Discussion focuses on the implications for advertising theory and consumer research. Copyright 1992 by the University of Chicago.

Suggested Citation

  • Mick, David Glen & Buhl, Claus, 1992. "A Meaning-Based Model of Advertising Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 317-338, December.
    • Handle: RePEc:oup:jconrs:v:19:y:1992:i:3:p:317-38
    DOI: 10.1086/209305
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209305
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209305?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:19:y:1992:i:3:p:317-38. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.