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Exploring More Than 24 Hours a Day: A Preliminary Investigation of Polychronic Time Use

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  • Kaufman, Carol Felker
  • Lane, Paul M
  • Lindquist, Jay D

Abstract

The present exploratory study investigates the concept of polychronic time use through the development and preliminary testing of a proposed scale, the Polychronic Attitude Index (PAI). Polychronic time use is defined and reviewed in relation to role overload and household demographic characteristics. When a sample of consumers in New Jersey was surveyed, both the PAI and role overload were found to be related to different types of polychronic time use. Overall, this research demonstrates that the concept of polychronic time use contributes to our understanding of consumer behavior and raises questions worthy of future research. Copyright 1991 by the University of Chicago.

Suggested Citation

  • Kaufman, Carol Felker & Lane, Paul M & Lindquist, Jay D, 1991. "Exploring More Than 24 Hours a Day: A Preliminary Investigation of Polychronic Time Use," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(3), pages 392-401, December.
    • Handle: RePEc:oup:jconrs:v:18:y:1991:i:3:p:392-401
    DOI: 10.1086/209268
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    Cited by:

    1. Jennifer Nevins & William Bearden & Bruce Money, 2007. "Ethical Values and Long-term Orientation," Journal of Business Ethics, Springer, vol. 71(3), pages 261-274, March.
    2. Anthony Beudaert & Jean-Philippe Nau, 2020. "La vulnérabilité des consommateurs en situation de handicap : les apports d’une prise en compte du temps," Post-Print hal-03002006, HAL.
    3. Xu-Priour, Dong-Ling & Truong, Yann & Klink, Richard R., 2014. "The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior: A comparative study between China and France," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 265-275.
    4. Mark A. P. Davies, 2018. "Using time in branding: reflections and orientations in an increasingly competitive world," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 93-100, March.
    5. Ali Besharat & Daniel Ladik & François Carrillat, 2014. "Are maximizers blind to the future? When today’s best does not make for a better tomorrow," Marketing Letters, Springer, vol. 25(1), pages 77-91, March.
    6. Hecht, Tracy D. & Allen, Natalie J., 2005. "Exploring links between polychronicity and well-being from the perspective of person-job fit: Does it matter if you prefer to do only one thing at a time?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 98(2), pages 155-178, November.
    7. Jeanette A.M.J. Deetlefs & Mathew Chylinski & Andreas Ortmann, 2015. "MTurk ‘Unscrubbed’: Exploring the good, the ‘Super’, and the unreliable on Amazon’s Mechanical Turk," Discussion Papers 2015-20, School of Economics, The University of New South Wales.
    8. Seung-Hee Lee & Jane Workman & Kwangho Jung, 2016. "Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students," Sustainability, MDPI, vol. 8(11), pages 1-18, November.
    9. Christa Hubers & Tim Schwanen & Martin Dijst, 2008. "Ict And Temporal Fragmentation Of Activities: An Analytical Framework And Initial Empirical Findings," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 99(5), pages 528-546, December.
    10. Jean-Charles Chebat & Cataldo Zuccaro, 1995. "Attitudes toward items of time budgets as predictors of time uses: The case of men-v-women," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 36(1), pages 75-89, September.
    11. Kato, Hironori & Matsumoto, Manabu, 2009. "Intra-household interaction in a nuclear family: A utility-maximizing approach," Transportation Research Part B: Methodological, Elsevier, vol. 43(2), pages 191-203, February.
    12. Morganosky, Michelle A. & Cude, Brenda J., 1999. "Expansion Of Non-Traditional Food Retail Outlets: Effect On Consumer Welfare," New Economic Approaches to Consumer Welfare and Nutrition - FAMC 1999 Conference 260300, Food and Agricultural Marketing Consortium (FAMC).
    13. Rojas-Méndez, José I. & Davies, Gary & Madran, Canan, 2009. "Universal differences in advertising avoidance behavior: A cross-cultural study," Journal of Business Research, Elsevier, vol. 62(10), pages 947-954, October.
    14. Pascal Aurégan, 1998. "Perception du temps et réflexion stratégique: le cas des dirigeants d'entreprise moyenne," Revue Finance Contrôle Stratégie, revues.org, vol. 1(1), pages 27-48, March.
    15. Manrai, Lalita A. & Manrai, Ajay K., 1995. "Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage," Journal of Business Research, Elsevier, vol. 32(2), pages 115-128, February.
    16. Hoffmann, Christin & Hoppe, Julia Amelie & Ziemann, Niklas, 2022. "Faster, harder, greener? Empirical evidence on the role of the individual Pace of Life for productivity and pro-environmental behavior," Ecological Economics, Elsevier, vol. 191(C).
    17. Gholam Ali Tabarsa & Maryam Tehrani & Nima Lotfi & Mona Ahadian & Azadeh Baniasadi & Elaheh Tabarsa, 2013. "Leisure Time Management: A New Approach toward Employees Loyalty," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 4(3), pages 65-80, August.
    18. Jeffrey R. Carlson & William T. Ross & Robin A. Coulter & Adam J. Marquardt, 2019. "About time in marketing: an assessment of the study of time and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 136-154, December.
    19. Jeanne Lallement & Sarah Machat, 2011. "Au secours, tout va trop vite ! Nécessité d'une conceptualisation marketing de la pression temporelle chronique," Post-Print hal-01675338, HAL.
    20. Morganosky, Michelle A. & Cude, Brenda J., 2001. "Why Do Consumers Cross-Shop Between Different Types Of Food Retail Outlets?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(3), pages 1-10, November.
    21. Deal, David, 2008. "Time for play – An exploratory analysis of the changing consumption contexts of digital games," MPRA Paper 11655, University Library of Munich, Germany.
    22. Jeanette A.M.J. Deetlefs & Mathew Chylinski & Andreas Ortmann, 2015. "MTurk ‘Unscrubbed’: Exploring the good, the ‘Super’, and the unreliable on Amazon’s Mechanical Turk," Discussion Papers 2015-20, School of Economics, The University of New South Wales.

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