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Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction

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  • Jacoby, Jacob, et al

Abstract

The impact of item-by-item information accessing on uncertainty reduction is studied under self-selected and researcher-constrained information accessing. Study 1 showed that, at both the aggregate and the individual level, subjective uncertainty reduction assumes several distinct patterns, with the dominant pattern conforming to an accelerating or linear power function. Study 2 revealed that different subjective-uncertainty-reduction patterns tend to be associated with within-options versus within-properties searches. Implications of the findings and the procedure are discussed. Coauthors are James J. Jaccard, Imran Currim, Alfred Kuss, Asim Ansari, and Tracy Troutman. Copyright 1994 by the University of Chicago.

Suggested Citation

  • Jacoby, Jacob, et al, 1994. "Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 291-303, September.
    • Handle: RePEc:oup:jconrs:v:21:y:1994:i:2:p:291-303
    DOI: 10.1086/209398
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    1. Lee, Hanjoon & Herr, Paul M. & Kardes, Frank R. & Kim, Chankon, 1999. "Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use," Journal of Business Research, Elsevier, vol. 45(1), pages 75-88, May.
    2. Vishal Narayan & Vithala R. Rao & Carolyne Saunders, 2011. "How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism," Marketing Science, INFORMS, vol. 30(2), pages 368-384, 03-04.
    3. Jeanne Lallement, 2010. "L'impact de la pression temporelle sur le traitement des informations," Post-Print hal-01488477, HAL.
    4. Chen, Jie & Teng, Lefa & Yu, Ying & Yu, Xueer, 2016. "The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence," Journal of Business Research, Elsevier, vol. 69(2), pages 467-475.
    5. Zhu, Yimin & Zhang, Jiemin & Wu, Jifei & Liu, Yingyue, 2022. "AI is better when I'm sure: The influence of certainty of needs on consumers' acceptance of AI chatbots," Journal of Business Research, Elsevier, vol. 150(C), pages 642-652.
    6. Babutsidze, Zakaria & Cowan, Robin, 2009. "Inertia, Interaction and Clustering in Demand," MERIT Working Papers 2009-045, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    7. Katz, Idit & Bereby-Meyer, Yoella & Assor, Avi & Danziger, Shai, 2010. "Children's adaptive pre-decisional search behavior: Effects of memory and number of alternatives," Journal of Economic Psychology, Elsevier, vol. 31(1), pages 17-24, February.
    8. Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes, 2008. "Abstraction and Product Categories as Explanatory Variables for Food Consumption," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44460, European Association of Agricultural Economists.
    9. Nuernberger, Andrea, 2008. "Presenting Accessibility to Mobility-Impaired Travelers," University of California Transportation Center, Working Papers qt5zr22745, University of California Transportation Center.
    10. Currim, Imran S. & Mintz, Ofer & Siddarth, S., 2015. "Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website," Journal of Interactive Marketing, Elsevier, vol. 29(C), pages 11-25.
    11. Andrea Marchini & Chiara Riganelli & Francesco Diotallevi & Bianca Polenzani, 2021. "Label information and consumer behaviour: evidence on drinking milk sector," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 9(1), pages 1-24, December.
    12. Heribert Gierl & Armin Stich, 1999. "Sicherheitswert und Vorhersagewert von Qualitätssignalen," Schmalenbach Journal of Business Research, Springer, vol. 51(1), pages 5-32, January.
    13. Won-jun Lee & Yong Hee Kim, 2021. "Does VR Tourism Enhance Users’ Experience?," Sustainability, MDPI, vol. 13(2), pages 1-15, January.

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