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Capturing and Creating Public Opinion in Survey Research

Author

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  • Simmons, Carolyn J
  • Bickart, Barbara A
  • Lynch, John G, Jr

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Suggested Citation

  • Simmons, Carolyn J & Bickart, Barbara A & Lynch, John G, Jr, 1993. "Capturing and Creating Public Opinion in Survey Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 316-329, September.
    • Handle: RePEc:oup:jconrs:v:20:y:1993:i:2:p:316-29
    DOI: 10.1086/209352
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    Cited by:

    1. Russell N. James, 2018. "Increasing charitable donation intentions with preliminary importance ratings," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(3), pages 393-411, September.
    2. Rene Segers & Philip Hans Franses, 2014. "Panel design effects on response rates and response quality," Statistica Neerlandica, Netherlands Society for Statistics and Operations Research, vol. 68(1), pages 1-24, February.
    3. Khan, Jashim, 2011. "Validation in marketing experiments revisited," Journal of Business Research, Elsevier, vol. 64(7), pages 687-692, July.
    4. Michael J. Barone & Thomas E. DeCarlo, 2003. "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers," Center for Agricultural and Rural Development (CARD) Publications 03-mrp5, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    5. Peterson, Robert A., 2005. "Response construction in consumer behavior research," Journal of Business Research, Elsevier, vol. 58(3), pages 348-353, March.
    6. John Robert Warren & Andrew Halpern-Manners, 2012. "Panel Conditioning in Longitudinal Social Science Surveys," Sociological Methods & Research, , vol. 41(4), pages 491-534, November.
    7. Wagner Kamakura, 2015. "Measure twice and cut once: the carpenter’s rule still applies," Marketing Letters, Springer, vol. 26(3), pages 237-243, September.
    8. Eun Lee & Chan Park, 2015. "Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?," Marketing Letters, Springer, vol. 26(4), pages 513-523, December.
    9. Darren W Dahl & Eileen Fischer & Gita V Johar & Vicki G Morwitz, 2017. "Making Sense from (Apparent) Senselessness: The JCR Lens," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 719-723.
    10. Andrew Halpern-Manners & John Warren, 2012. "Panel Conditioning in Longitudinal Studies: Evidence From Labor Force Items in the Current Population Survey," Demography, Springer;Population Association of America (PAA), vol. 49(4), pages 1499-1519, November.
    11. Teas, R. Kenneth & Laczniak, Russell N., 2004. "Measurement process context effects in empirical tests of causal models," Journal of Business Research, Elsevier, vol. 57(2), pages 162-174, February.
    12. Vivian Qin & Koen Pauwels & Bobby Zhou, 2024. "Data-driven budget allocation of retail media by ad product, funnel metric, and brand size," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 235-249, June.
    13. Guan, Chong & Lam, Shun Yin, 2019. "Product Rating Statistics as Consumer Search Aids," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 51-70.
    14. Agarwal Sanjeev & Teas R. Kenneth, 2005. "Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models," Review of Marketing Science, De Gruyter, vol. 3(1), pages 1-24, July.
    15. Omar Merlo & Andreas B. Eisingerich & Wayne D. Hoyer, 2024. "Immunizing customers against negative brand-related information," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 140-163, January.
    16. Pauwels, Koen & van Ewijk, Bernadette, 2020. "Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 20-34.
    17. Haris Krijestorac & Rajiv Garg & Prabhudev Konana, 2021. "Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2232-2251, July.
    18. Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim, 2014. "Consumer Attitude Metrics for Guiding Marketing Mix Decisions," Marketing Science, INFORMS, vol. 33(4), pages 534-550, July.
    19. Michael J. Barone & Thomas E. DeCarlo, 2003. "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 03-mrp5, Center for Agricultural and Rural Development (CARD) at Iowa State University.

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