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Content
2011, Volume 38, Issue 1
- 140-150 Safety First? The Role of Emotion in Safety Product Betrayal Aversion
by Andrew D. Gershoff & Jonathan J. Koehler - 151-163 Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice
by Keith Wilcox & Thomas Kramer & Sankar Sen - 164-181 It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness
by Morgan K. Ward & Susan M. Broniarczyk - 182-198 On Intertemporal Selfishness: How the Perceived Instability of Identity Underlies Impatient Consumption
by Daniel M. Bartels & Oleg Urminsky - 199-214 Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective
by Echo Wen Wan & Nidhi Agrawal
2011, Volume 37, Issue 6
- 921-934 Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior
by Kristina M. Durante & Vladas Griskevicius & Sarah E. Hill & Carin Perilloux & Norman P. Li - 935-950 Productivity Orientation and the Consumption of Collectable Experiences
by Anat Keinan & Ran Kivetz - 951-966 On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice
by Itamar Simonson & Aner Sela - 967-983 Work or Fun? How Task Construal and Completion Influence Regulatory Behavior
by Juliano Laran & Chris Janiszewski - 984-998 The Envy Premium in Product Evaluation
by Niels Van de Ven & Marcel Zeelenberg & Rik Pieters - 999-1014 The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
by Juliano Laran & Amy N. Dalton & Eduardo B. Andrade - 1015-1029 Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others
by Derek D. Rucker & David Dubois & Adam D. Galinsky - 1030-1045 The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think about the Self
by Debra Trampe & Diederik A. Stapel & Frans W. Siero - 1046-1064 From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation
by Iris W. Hung & Aparna A. Labroo - 1065-1078 The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions
by Simona Botti & Ann L. McGill - 1079-1094 Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency
by Rebecca W. Hamilton & Rebecca K. Ratner & Debora V. Thompson - 1095-1112 Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption
by Nİlüfer Z. Aydinoğlu & Aradhna Krishna
2011, Volume 37, Issue 5
- 723-736 Underpredicting Learning after Initial Experience with a Product
by Darron Billeter & Ajay Kalra & George Loewenstein - 737-760 Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject
by Emİnegül Karababa & Gülİz Ger - 761-774 Semantic Anchoring in Sequential Evaluations of Vices and Virtues
by Alexander Chernev - 775-790 The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
by Neeru Paharia & Anat Keinan & Jill Avery & Juliet B. Schor - 791-806 Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths
by Zeynep Arsel & Craig J. Thompson - 807-821 No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence
by Claire I. Tsai & Ann L. McGill - 822-835 Assimilation and Contrast in Price Evaluations
by Marcus Cunha Jr. & Jeffrey D. Shulman - 836-857 When Sunlight Fails to Disinfect: Understanding the Perverse Effects of Disclosing Conflicts of Interest
by Daylian M. Cain & George Loewenstein & Don A. Moore - 858-873 Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive Information
by Leslie K. John & Alessandro Acquisti & George Loewenstein - 874-887 The Impact of Sequential Data on Consumer Confidence in Relative Judgments
by Dipayan Biswas & Guangzhi Zhao & Donald R. Lehmann - 888-901 Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
by Rajesh Bagchi & Xingbo Li - 902-919 Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation
by Nicole L. Mead & Roy F. Baumeister & Tyler F. Stillman & Catherine D. Rawn & Kathleen D. Vohs
December 2010, Volume 37, Issue 4
- 555-569 Subtle Signals of Inconspicuous Consumption
by Jonah Berger & Morgan Ward - 570-583 Letting Good Opportunities Pass Us By: Examining the Role of Mind-Set during Goal Pursuit
by Julia Belyavsky Bayuk & Chris Janiszewski & Robyn A. Leboeuf - 584-598 Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
by Ab Litt & Zakary L. Tormala - 599-613 Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency?
by Arun Lakshmanan & Charles D. Lindsey & H. Shanker Krishnan - 614-625 The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information
by Melanie A. Dempsey & Andrew A. Mitchell - 626-640 Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives
by Michel Tuan Pham & Hannah H. Chang - 641-654 How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation
by Ying Zhang & Szu-Chi Huang - 655-669 Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?
by Ji Kyung Park & Deborah Roedder John - 670-687 How Mainstream Consumers Think about Consumer Rights and Responsibilities
by Paul C. Henry - 688-697 Bridging Aficionados' Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience
by Kathryn A. Latour & Michael S. Latour - 698-711 Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal
by Alexander Fedorikhin & Vanessa M. Patrick - 712-721 Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting
by Robin L. Soster & Ashwani Monga & William O. Bearden
October 2010, Volume 37, Issue 3
- 357-367 When Healthy Food Makes You Hungry
by Stacey R. Finkelstein & Ayelet Fishbach - 368-392 Narrative and Persuasion in Fashion Advertising
by Barbara J. Phillips & Edward F. McQuarrie - 393-408 Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products
by Katherine E. Loveland & Dirk Smeesters & Naomi Mandel - 409-425 Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
by Benjamin Scheibehenne & Rainer Greifeneder & Peter M. Todd - 426-428 Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is There Anything to It?
by Alexander Chernev & Ulf Böckenholt & Joseph Goodman - 429-442 Motivational Compatibility and Choice Conflict
by Jonathan Levav & Ran Kivetz & Cecile K. Cho - 443-455 You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences
by Caglar Irmak & Beth Vallen & Sankar Sen - 456-472 Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
by Jiewen Hong & Angela Y. Lee - 473-489 Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
by Steven Sweldens & Stijn M. J. Van Osselaer & Chris Janiszewski - 490-510 Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling
by Ashlee Humphreys - 511-529 Street Art, Sweet Art? Reclaiming the "Public" in Public Place
by Luca M. Visconti & John F. Sherry Jr. & Stefania Borghini & Laurel Anderson - 530-542 Dimensional Range Overlap and Context Effects in Consumer Judgments
by Yi-Wen Chien & Duane T. Wegener & Chung-Chiang Hsiao & Richard E. Petty - 543-553 Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?
by Sandra J. Milberg & Francisca Sinn & Ronald C. Goodstein
August 2010, Volume 37, Issue 2
- 197-206 Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
by Xinshu Zhao & John G. Lynch & Qimei Chen - 207-223 Language Abstraction in Word of Mouth
by Gaby A. C. Schellekens & Peeter W. J. Verlegh & Ale Smidts - 224-237 Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
by Jennifer Aaker & Kathleen D. Vohs & Cassie Mogilner - 238-250 The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions
by Vladas Griskevicius & Michelle N. Shiota & Stephen M. Nowlis - 251-263 Consumer Expectations and Culture: The Effect of Belief in Karma in India
by Praveen K. Kopalle & Donald R. Lehmann & John U. Farley - 264-278 Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation
by Karen M. Stilley & J. Jeffrey Inman & Kirk L. Wakefield - 279-291 Changing the Future by Reshaping the Past: The Influence of Causal Beliefs on Estimates of Time to Onset
by David Faro - 292-303 Witnessing Incivility among Employees: Effects on Consumer Anger and Negative Inferences about Companies
by Christine Porath & Debbie Macinnis & Valerie Folkes - 304-314 Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices
by Juliano Laran - 315-328 Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing
by Keith S. Coulter & Robin A. Coulter - 329-343 Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge
by Alison Jing Xu & Robert S. Wyer - 344-355 Does Choice Mean Freedom and Well-Being?
by Hazel Rose Markus & Barry Schwartz
June 2010, Volume 37, Issue 1
- 1-14 Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance
by Joan Meyers-Levy & Rui (Juliet) Zhu & Lan Jiang - 15-36 Veiling in Style: How Does a Stigmatized Practice Become Fashionable?
by Özlem Sandikci & Güliz Ger - 37-56 Toward a Theory of Status Consumption in Less Industrialized Countries
by Tuba Üstüner & Douglas B. Holt - 57-67 Product Scent and Memory
by Aradhna Krishna & May O. Lwin & Maureen Morrin - 68-79 Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control
by Parthasarathy Krishnamurthy & Sonja Prokopec - 80-97 Lay Theories of Medicine and a Healthy Lifestyle
by Wenbo Wang & Hean Tat Keh & Lisa E. Bolton - 98-107 The Get Ready Mind-Set: How Gearing Up for Later Impacts Effort Allocation Now
by Anick Bosmans & Rik Pieters & Hans Baumgartner - 108-128 A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money
by John G. Lynch Jr. & Richard G. Netemeyer & Stephen A. Spiller & Alessandra Zammit - 129-142 Counteractive Construal in Consumer Goal Pursuit
by Ying Zhang & Szu-chi Huang & Susan M. Broniarczyk - 143-158 Half the Thrill Is in the Chase: Twisted Inferences from Embodied Cognitions and Brand Evaluation
by Aparna A. Labroo & Jesper H. Nielsen - 159-175 Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction
by Cait Poynor & Stacy Wood - 176-195 Talking to Ourselves: A Dialogical Exploration of Consumption Experiences
by Shalini Bahl & George R. Milne
April 2010, Volume 36, Issue 6
- 1-1 Broadening the Scope of Consumer Research
by John Deighton & Debbie MacInnis & Ann McGill & Baba Shiv - 899-914 The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies
by Deborah J. MacInnis & Valerie S. Folkes - 915-929 I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others
by Brent McFerran & Darren W. Dahl & Gavan J. Fitzsimons & Andrea C. Morales - 930-949 The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications
by Dirk Smeesters & Thomas Mussweiler & Naomi Mandel - 950-963 The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change
by Stacy Wood - 964-982 The Long and Short of It: Why Are Stocks with Shorter Runs Preferred?
by Priya Raghubir & Sanjiv R. Das - 983-991 Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation
by Hakkyun Kim & Kiwan Park & Norbert Schwarz - 992-1001 When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects
by Anastasiya Pocheptsova & Nathan Novemsky - 1002-1015 Choosing Your Future: Temporal Distance and the Balance between Self-Control and Indulgence
by Juliano Laran - 1016-1032 Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict
by Marius K. Luedicke & Craig J. Thompson & Markus Giesler - 1033-1049 Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
by Uma R. Karmarkar & Zakary L. Tormala - 1050-1057 Revisiting Individual Choices in Group Settings: The Long and Winding (Less Traveled) Road?
by Pascale Quester & Alexandre Steyer - 1058-1081 Pragmatic Learning Theory: An Inquiry-Action Framework for Distributed Consumer Learning in Online Communities
by Rama K. Jayanti & Jagdip Singh
February 2010, Volume 36, Issue 5
- 1-1 In Memoriam Martin Fishbein
by Joel Cohen & Icek Ajzen & Dolores Albarracin - 715-734 Sharing
by Russell Belk - 735-747 Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
by Angela Y. Lee & Punam Anand Keller & Brian Sternthal - 748-756 The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
by Ryan S. Elder & Aradhna Krishna - 757-777 The Development of Consumer-Based Consumption Constellations in Children
by Lan Nguyen Chaplin & Tina M. Lowrey - 778-791 The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context
by Lan Jiang & Joandrea Hoegg & Darren W. Dahl & Amitava Chattopadhyay - 792-805 Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentives
by Ana Valenzuela & Barbara Mellers & Judi Strebel - 806-819 To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products
by C. Page Moreau & Kelly B. Herd - 820-837 The Storied Life of Singularized Objects: Forces of Agency and Network Transformation
by Amber M. Epp & Linda L. Price - 838-856 The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes
by Michael B. Beverland & Francis J. Farrelly - 857-875 Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group
by Risto Moisio & Mariam Beruchashvili - 876-889 Contrast and Assimilation Effects of Processing Fluency
by Hao Shen & Yuwei Jiang & Rashmi Adaval - 890-897 Disambiguating the Role of Ambiguity in Perceptual Assimilation and Contrast Effects
by Michelle P. Lee & Kwanho Suk
December 2009, Volume 36, Issue 4
- 539-552 Gaming Emotions in Social Interactions
by Eduardo B. Andrade & Teck-Hua Ho - 553-561 Opportunity Cost Neglect
by Shane Frederick & Nathan Novemsky & Jing Wang & Ravi Dhar & Stephen Nowlis - 562-574 When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance
by Debora Viana Thompson & Rebecca W. Hamilton & Petia K. Petrova - 575-584 Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation
by Jeff Galak & Joseph P. Redden & Justin Kruger - 585-599 Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers' Attitudes
by Loraine Lau-Gesk & Joan Meyers-Levy - 600-610 Seeking Freedom through Variety
by Jonathan Levav & Rui (Juliet) Zhu - 611-623 Why Do Consumers Buy Extended Service Contracts?
by Tao Chen & Ajay Kalra & Baohong Sun - 624-633 When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery
by Yih Hwai Lee & Cheng Qiu - 634-645 Effects of Temporal Distance and Memory on Consumer Judgments
by Yeung-Jo Kim & Jongwon Park & Robert S. Wyer Jr. - 646-659 Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren
by Jan Kratzer & Christopher Lettl - 660-670 Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free
by Michael A. Kamins & Valerie S. Folkes & Alexander Fedorikhin - 671-685 Escaping the Gift Economy
by Jean-Sébastien Marcoux - 686-700 Nationalism and Ideology in an Anticonsumption Movement
by Rohit Varman & Russell W. Belk - 701-713 The Denomination Effect
by Priya Raghubir & Joydeep Srivastava
2009, Volume 36, Issue 3
- 337-352 Tragic Choices: Autonomy and Emotional Responses to Medical Decisions
by Simona Botti & Kristina Orfali & Sheena S. Iyengar - 353-366 Forecasting and Backcasting: Predicting the Impact of Events on the Future
by Jane E. J. Ebert & Daniel T. Gilbert & Timothy D. Wilson - 367-379 Evaluating the Benefits of Distraction on Product Evaluations: The Mind-Set Effect
by Davy Lerouge - 380-393 Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision
by Keith Wilcox & Beth Vallen & Lauren Block & Gavan J. Fitzsimons - 394-405 Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts
by Siegfried Dewitte & Sabrina Bruyneel & Kelly Geyskens - 406-417 The Presence of Variety Reduces Perceived Quantity
by Joseph P. Redden & Stephen J. Hoch - 418-433 Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?
by Aner Sela & Baba Shiv - 434-447 The Effect of Mere Touch on Perceived Ownership
by Joann Peck & Suzanne B. Shu - 448-462 Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages
by Nidhi Agrawal & Echo Wen Wan - 463-477 The Influence of Categorical Attributes on Choice Context Effects
by Young-Won Ha & Sehoon Park & Hee-Kyung Ahn - 478-493 Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior
by Sam K. Hui & Eric T. Bradlow & Peter S. Fader - 494-503 Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus
by Elizabeth A. Howlett & Scot Burton & Kenneth Bates & Kyle Huggins - 504-523 The Use of Western Brands in Asserting Chinese National Identity
by Lily Dong & Kelly Tian - 524-537 The Impact of Accessible Identities on the Evaluation of Global versus Local Products
by Yinlong Zhang & Adwait Khare
2009, Volume 36, Issue 2
- 149-159 Anticipating Adaptation to Products
by Jing Wang & Nathan Novemsky & Ravi Dhar - 160-172 Enhancing the Television-Viewing Experience through Commercial Interruptions
by Leif D. Nelson & Tom Meyvis & Jeff Galak - 173-187 In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency
by Leonard Lee & On Amir & Dan Ariely - 188-198 Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?
by Leonardo Nicolao & Julie R. Irwin & Joseph K. Goodman - 199-214 Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity
by Karen Page Winterich & Vikas Mittal & William T. Ross Jr. - 215-231 Sex in Advertising: Gender Differences and the Role of Relationship Commitment
by Darren W. Dahl & Jaideep Sengupta & Kathleen D. Vohs - 232-241 Consumer Evaluations of Hybrid Products
by Priyali Rajagopal & Robert E. Burnkrant - 242-254 Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation
by Aparna A. Labroo & Anirban Mukhopadhyay - 255-276 Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement
by Hope Jensen Schau & Mary C. Gilly & Mary Wolfinbarger - 277-291 "The Time vs. Money Effect": Shifting Product Attitudes and Decisions through Personal Connection
by Cassie Mogilner & Jennifer Aaker - 292-304 The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate
by Haksin Chan & Lisa C. Wan & Leo Y. M. Sin - 305-316 The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding
by Ashok K. Lalwani - 317-327 The Accuracy-Enhancing Effect of Biasing Cues
by Wouter Vanhouche & Stijn M. J. van Osselaer - 328-335 Price Endings, Left-Digit Effects, and Choice
by Kenneth C. Manning & David E. Sprott
June 2009, Volume 36, Issue 1
- 1-1 From the Editor
by John Deighton - 1-16 The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection
by Aric Rindfleisch & James E. Burroughs & Nancy Wong - 17-28 The Impact of Add-On Features on Consumer Product Evaluations
by Marco Bertini & Elie Ofek & Dan Ariely - 29-38 The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
by Leilei Gao & S. Christian Wheeler & Baba Shiv - 39-46 The Devil Is in the Deliberation: Thinking Too Much Reduces Preference Consistency
by Loran F. Nordgren & Ap Dijksterhuis - 47-55 "Why My Mother Never Threw Anything Out": The Effect of Product Freshness on Consumption
by Sankar Sen & Lauren G. Block - 56-72 The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition
by Thomas P. Novak & Donna L. Hoffman - 73-82 Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences
by Arul Mishra - 83-92 Temporal Sequence Effects: A Memory Framework
by Nicole Votolato Montgomery & H. Rao Unnava - 93-111 Intergenerationally Gifted Asset Dispositions
by Tonya Williams Bradford - 112-121 Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format
by Prashant Malaviya & Brian Sternthal - 122-136 Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High
by Joseph Lajos & Zsolt Katona & Amitava Chattopadhyay & Miklos Sarvary - 137-147 When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice
by Aimee Drolet & Mary Frances Luce & Itamar Simonson
April 2009, Volume 35, Issue 6
- 877-889 It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion
by Hakkyun Kim & Akshay R. Rao & Angela Y. Lee - 890-905 Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
by Xavier Drèze & Joseph C. Nunes - 906-924 Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests
by Bob M. Fennis & Loes Janssen & Kathleen D. Vohs - 925-940 Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits
by Yu Chen - 941-951 Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
by Aner Sela & Jonah Berger & Wendy Liu - 952-966 Specification Seeking: How Product Specifications Influence Consumer Preference
by Christopher K. Hsee & Yang Yang & Yangjie Gu & Jie Chen - 967-984 Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
by Juliano Laran & Chris Janiszewski - 985-1002 When Brand Personality Matters: The Moderating Role of Attachment Styles
by Vanitha Swaminathan & Karen M. Stilley & Rohini Ahluwalia - 1003-1011 The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims
by Elise Chandon & Chris Janiszewski - 1012-1025 Bilingualism and the Emotional Intensity of Advertising Language
by Stefano Puntoni & Bart de Langhe & Stijn M. J. van Osselaer - 1026-1038 The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
by Echo Wen Wan & Jiewen Hong & Brian Sternthal - 1039-1059 Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale
by Michael Tsiros
October 2009, Volume 35, Issue 5
- 759-771 The Marketplace Management of Illicit Pleasure
by Christina Goulding & Avi Shankar & Richard Elliott & Robin Canniford - 772-787 Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals
by Cait Poynor & Kelly L. Haws - 788-799 Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage
by Marcus Cunha Jr. & Juliano Laran - 800-809 Psychological Distancing: Why Happiness Helps You See the Big Picture
by Aparna A. Labroo & Vanessa M. Patrick - 810-822 Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior
by Robin J. Tanner & Kurt A. Carlson - 823-837 How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
by Kunter Gunasti & William T. Ross Jr. - 838-850 The Influence of Self-Construal on Impulsive Consumption
by Yinlong Zhang & L. J. Shrum - 851-863 The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process
by Sekar Raju & H. Rao Unnava & Nicole Votolato Montgomery - 864-876 Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings
by Jay P. Carlson & Leslie H. Vincent & David M. Hardesty & William O. Bearden
September 2009, Volume 35, Issue 5
- 715-728 Memories as Assets: Strategic Memory Protection in Choice over Time
by Gal Zauberman & Rebecca K. Ratner & B. Kyu Kim - 729-741 The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice
by Rosellina Ferraro & James R. Bettman & Tanya L. Chartrand - 742-758 Blackjack in the Kitchen: Understanding Online versus Casino Gambling
by June Cotte & Kathryn A. Latour
August 2008, Volume 35, Issue 4
- 586-599 Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control
by Anirban Mukhopadhyay & Jaideep Sengupta & Suresh Ramanathan - 600-610 Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption
by Kelly Geyskens & Siegfried Dewitte & Mario Pandelaere & Luk Warlop - 611-621 Emotional Calibration Effects on Consumer Choice
by Blair Kidwell & David M. Hardesty & Terry L. Childers - 622-639 An Expanded Conceptualization and a New Measure of Compulsive Buying
by Nancy M. Ridgway & Monika Kukar-Kinney & Kent B. Monroe - 640-652 Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences
by Wendy Liu - 668-679 The Effects of a Different Category Context on Target Brand Evaluations
by Myungwoo Nam & Brian Sternthal - 692-705 Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms
by Aradhna Krishna & Rohini Ahluwalia - 706-713 Effects of Temporal and Social Distance on Consumer Evaluations
by Kyeongheui Kim & Meng Zhang & Xiuping Li
July 2008, Volume 35, Issue 4
- 559-572 Stigma by Association in Coupon Redemption: Looking Cheap because of Others
by Jennifer J. Argo & Kelley J. Main - 573-585 The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information
by Himanshu Mishra & Baba Shiv & Dhananjay Nayakankuppam
September 2008, Volume 35, Issue 4
- 653-667 Context-Dependent Effects of Goal Primes
by Juliano Laran & Chris Janiszewski & Marcus Cunha Jr. - 680-691 Seize the Day! Encouraging Indulgence for the Hyperopic Consumer
by Kelly L. Haws & Cait Poynor
May 2008, Volume 35, Issue 3
- 543-557 The Happiness of Giving: The Time-Ask Effect
by Wendy Liu & Jennifer Aaker
August 2008, Volume 35, Issue 3
- 377-379 Introduction: The Moment and Place for a Special Issue
by David Glen Mick - 440-456 Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice
by Daniel G. Goldstein & Eric J. Johnson & William F. Sharpe