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The Storied Life of Singularized Objects: Forces of Agency and Network Transformation

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  • Amber M. Epp
  • Linda L. Price

Abstract

Our study contributes to understanding the role of material culture in families. Findings from a longitudinal case study extend Kopytoff's theory of singularization by explaining what occurs between the singularization of a focal object and its recommodification. We uncover processes that move an already singularized object in and out of a network of practices, objects, and spaces; identify forces that constrain and empower a singularized object's agency within that network; and demonstrate network transformations that result from the focal object's movement. This extension explains some paradoxical findings in consumer research: how objects are granted agency even while displaced, when irreplaceable objects can be replaced, and why families sometimes displace central identity practices. (c) 2009 by JOURNAL OF CONSUMER RESEARCH, Inc..

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  • Amber M. Epp & Linda L. Price, 2010. "The Storied Life of Singularized Objects: Forces of Agency and Network Transformation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 820-837, February.
    • Handle: RePEc:oup:jconrs:v:36:y:2010:i:5:p:820-837
    DOI: 10.1086/603547
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