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The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies

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  • Deborah J. MacInnis
  • Valerie S. Folkes

Abstract

Critics within the consumer behavior field have consistently debated three fundamental issues about the field's defining properties and goals: (1) whether consumer behavior should be an independent discipline, (2) what is (and is not) consumer behavior, and (3) whether our field should be interdisciplinary. Taking the perspective of the sociology of science leads us to conclude that (1) consumer behavior is not an independent discipline; (2) consumer behavior is distinguished from other fields by its focus on a consumer role, emphasizing the acquisition, consumption, and disposal of marketplace products, services, and experiences; and (3) consumer behavior is not an interdisciplinary field. (c) 2009 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Deborah J. MacInnis & Valerie S. Folkes, 2010. "The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(6), pages 899-914, April.
    • Handle: RePEc:oup:jconrs:v:36:y:2010:i:6:p:899-914
    DOI: 10.1086/644610
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    Cited by:

    1. Šišara, Jelena & Goleš, Divna, 2017. "How Students as Consumers Learn Information about New Products," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 199-206, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    2. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 74-95.
    3. repec:igg:jamtr0:v:4:y:2022:i:1:p:1-12 is not listed on IDEAS
    4. Kaveh Peighambari & Setayesh Sattari & Arash Kordestani & Pejvak Oghazi, 2016. "Consumer Behavior Research," SAGE Open, , vol. 6(2), pages 21582440166, April.
    5. Carnevale, Marina & Luna, David & Lerman, Dawn, 2017. "Brand linguistics: A theory-driven framework for the study of language in branding," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 572-591.
    6. Donna L Hoffman & Thomas P Novak & Eileen FischerEditor & Robert KozinetsAssociate Editor, 2018. "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1178-1204.
    7. Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study," Vikalpa: The Journal for Decision Makers, , vol. 41(1), pages 9-27, March.
    8. Nessel Sebastian, 2019. "Researching Consumer Research. An Analysis of Consumer Researchers in Austria with Some Implications for the Scientific Field and Consumer Policy," European Review of Applied Sociology, Sciendo, vol. 12(19), pages 6-22, December.
    9. Fleura Bardhi & Giana M. Eckhardt, 2017. "Liquid Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 582-597.
    10. Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023. "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(4), pages 24-54, December.
    11. Linda L. Price, 2022. "Folds in historical time and possible worlds for the marketing discipline: A commentary," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 162-167, December.
    12. Bernd Schmitt, 2019. "From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 825-832.
    13. Saad, Gad, 2020. "The marketing of evolutionary psychology," Journal of Business Research, Elsevier, vol. 120(C), pages 485-491.
    14. Shelby D. Hunt & Sreedhar Madhavaram & Hunter N. Hatfield, 2022. "The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 139-156, December.
    15. Ksenia Silchenko & Søren Askegaard & Elena Cedrola, 2020. "Three Decades of Research in Health and Food Marketing: A Systematic Review," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 541-580, June.
    16. J Jeffrey Inman & Margaret C Campbell & Amna Kirmani & Linda L Price, 2018. "Our Vision for the Journal of Consumer Research: It’s All about the Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 955-959.
    17. Lee, Saerom & Bolton, Lisa E., 2020. "Mixed signals? Decoding luxury consumption in the workplace," Journal of Business Research, Elsevier, vol. 117(C), pages 331-345.
    18. Stephanie M. Noble & Martin Mende, 2023. "The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 747-756, July.
    19. Hector Gonzalez-Jimenez, 2017. "The self-concept life cycle and brand perceptions: An interdisciplinary perspective," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 67-84, June.
    20. Ronald Paul Hill & Daniel Cunningham & Gramercy Gentlemen, 2016. "Dehumanization and Restriction inside a Maximum Security Prison: Novel Insights about Consumer Acquisition and Ownership," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 295-313.

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