Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?
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DOI: 10.1086/653099
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- Zheng, Xiaoying & Baskin, Ernest & Dhar, Ravi, 2019. "By-Brand or By-Category? The Effect of Display Format on Brand Extension Evaluation," Journal of Retailing, Elsevier, vol. 95(3), pages 76-85.
- Nicolas Pontes & Vivian Pontes, 2021. "Spillover effects of competitive rivalry on brand extensions," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 402-412, July.
- Deng, Qian (Claire) & Messinger, Paul R., 2022. "Dimensions of brand-extension fit," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 764-787.
- Pontes, Nicolas & Palmeira, Mauricio & Jevons, Colin, 2017. "Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 209-218.
- Beichen Liang & Wei Fu, 2021. "The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 17-32, March.
- Bernhard Swoboda & Carolina Sinning, 2021. "Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations," Management International Review, Springer, vol. 61(4), pages 563-598, August.
- Chung-Yu Wang & Li-Wei Wu & Chen-Yu Lin & Ruei-Jie Chen, 2017. "Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(1), pages 83-103, February.
- Vibhuti Tripathi & Pooja Rastogi & Suresh Kumar, 2018. "Direct and Moderating Influence of Perceived Fit, Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India," Global Business Review, International Management Institute, vol. 19(6), pages 1681-1692, December.
- Chandan A. Chavadi & Monika Sirothiya & Sindhu R. Menon & Vishwanatha M R, 2023. "Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response," Vikalpa: The Journal for Decision Makers, , vol. 48(2), pages 114-141, June.
- Wang, Haizhong & Liu, Di, 2020. "The differentiated impact of perceived brand competence type on brand extension evaluation," Journal of Business Research, Elsevier, vol. 117(C), pages 400-410.
- Celedon, Paulina & Milberg, Sandra & Sinn, Francisca, 2013. "Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?," Journal of Business Research, Elsevier, vol. 66(10), pages 1780-1786.
- Felix Eggers & Fabian Eggers, 2022. "Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions," Marketing Letters, Springer, vol. 33(1), pages 89-112, March.
- Deborah Roedder John, 2016. "Customer-based strategic brand management: past progress and future challenges," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 17-22, June.
- Henkel, Laura & Toporowski, Waldemar, 2021. "Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Jewell, Robert D. & Saenger, Christina, 2014. "Associative and dissociative comparative advertising strategies in broadening brand positioning," Journal of Business Research, Elsevier, vol. 67(7), pages 1559-1566.
- Scott Motyka & Dhruv Grewal & Elizabeth Aguirre & Dominik Mahr & Ko Ruyter & Martin Wetzels, 2018. "The emotional review–reward effect: how do reviews increase impulsivity?," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1032-1051, November.
- Kevin Lane Keller, 2016. "Reflections on customer-based brand equity: perspectives, progress, and priorities," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 1-16, June.
- Riganelli, Chiara & Marchini, Andrea & Polenzani, Bianca & Martino, Gaetano, 2018. "Strategies of Diversification and Brand Extension in SME Food Companies: Which Factors Might Affect the Impact of Consumers’ Preferences," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(2), March.
- Goedertier, Frank & Dawar, Niraj & Geuens, Maggie & Weijters, Bert, 2015. "Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit," Journal of Business Research, Elsevier, vol. 68(1), pages 157-165.
- Andreas Hesse & Karolin Bündgen & Saskia Claren & Sarah Frank, 2022. "Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts," Journal of Brand Management, Palgrave Macmillan, vol. 29(6), pages 520-537, November.
- Mameno, Kota & Kubo, Takahiro & Ujiie, Kiyokazu & Shoji, Yasushi, 2023. "Flagship species and certification types affect consumer preferences for wildlife-friendly rice labels," Ecological Economics, Elsevier, vol. 204(PB).
- Klein, Jan F. & Falk, Tomas & Esch, Franz-Rudolf & Gloukhovtsev, Alexei, 2016. "Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail," Journal of Business Research, Elsevier, vol. 69(12), pages 5761-5767.
- Kronrod, Ann & Lowrey, Tina M., 2016. "Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation," Journal of Business Research, Elsevier, vol. 69(3), pages 1182-1189.
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